Midlands firm taking the shaving world by storm as sales soar over 1.5 million for innovative new razor

Added by Love Business East Midlands | 11 August 2021

UPDATED: 11 August 2021

A Midlands firm is creating waves in the shaving industry as it sees demand for its World first three step shaving system grow - announcing moves in to new High Street stores.

FFS Beauty, which is based at Morgan’s Business Park, in Cannock, is the ethical brand shaking up the female shaving industry after launching the UK’s first female shaving subscription box – supplying British, eco-inspired shaving and toiletry products right to your door.

Over the last few years, the company has seen interest grow and has now reached over 100,000 active subscribers with over 1.5 million razor sets sold – with plans to double that figure in the next year.

It has also been chosen to feature in Next’s signature Beauty Halls alongside brands including YSL, Bobbi Brown and Urban Decay as well as due to be available in Ocado later in the year.

Having taken on extra staff to meet demand, the 23 strong workforce is also set to continue to increase as demand for the perfectly smooth, fuss free shaving system continues to grow.

Liz Needham, Managing Director at FFS Beauty, said FFS Beauty was born from a passion for creating quality, women centric shaving products which stood out from other products on the market not only in its commitment to sustainability and reducing plastic but also in performance.

“Ever since the launch FFS Beauty has been leading the way in creating a more sustainable, quality led shaving experience for women.

“As the company has grown we have added to the collection but everything focuses around high quality, environmentally friendly products that you can easily chose and get effortlessly delivered to your door making the whole process as pain free as possible. We are excited about where the brand is going and are looking forward to continuing to grow the business year on year.”

FFS Beauty, which stands for Fuss Free Shaving, is the UK’s first female shaving subscription box. Started in 2016 it was born from a passion for creating female centred beauty products which were locally sourced and sustainable.

Manufactured in the Midlands each of the ergonomically designed shavers, which have been crafted to perfectly fit the female hand, can be personalised and feature six diamond-coated steel blades per head. The company also runs an inhouse blade recycling scheme where members can return their used blades to be recycled.

With sustainability a key driving factor the business is also 100% cruelty free and approved under the International Leaping Bunny Program as well as being committed to becoming carbon neutral by not only offsetting but reducing carbon consumption.

Recognised in the industry for its innovative approach and design FFS Beauty has this year been awarded the Editor’s Choice and Eco Lifestyle winner in the Beauty Shortlist Awards, recognising ethical beauty ranges going above and beyond. They were also recognised in the Global Make Up Awards 2020, were a Gold Winner in the London Beauty Awards in 2019 and voted Product of the Year in the Consumer Survey of Product Innovation 2019, as well as being recognised in the OK magazine Beauty Awards 2018.

All the products are ethically sourced with everyday women used in photoshoots to celebrate natural beauty.

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