Inspiring Business by Sharing Success

Thriving Derby agency Koobr acquires Carmichael Collective

Thriving Derby agency Koobr acquires Carmichael Collective

Derby-based marketing agency Koobr have agreed terms to acquire another established agency, Carmichael Collective, formerly owned by Murray Carmichael-Smith.


Following a long and successful career running the well-respected Nottingham-based bcsAgency, and the successful sale of Crowdicity for an undisclosed sum, Murray has now agreed acquisition terms for Koobr to carry forward the success story of Carmichael Collective.

Koobr, a full-service creative marketing agency, has an existing portfolio of national and international clients, and this acquisition is set to strengthen Koobr’s foothold not only in the East Midlands, but nationally and internationally across a variety of sectors.

Murray said:

“I have worked with Craig Barker and the team at Koobr for a number of years and know that their ethos and quality of work align with the high standards that our customers have come to expect. I am excited to see how the business evolves and develops with a new team driving it forward.”


Koobr has experienced consistent growth over the last few years, attracting outstanding talent, exciting projects, and prestigious customers. The acquisition of Carmichael Collective will accelerate Koobr’s growth further over the coming years.

Craig, Director at Koobr, said:

“For many years Murray has been an inspiration and mentor to us. We are looking forward to building on the fantastic work and achievements that Murray and his team have accomplished during the last two decades.”


Like many businesses, Koobr has faced challenges over the last few months, but thanks to a diverse customer base, dedicated team, and ability to identify new opportunities, Koobr has not only survived, but thrived.

Koobr are now actively seeking other potential acquisition opportunities to help fuel their ambitious growth plans for the future.

Craig added:

“The challenges of the last few months have forced many to question the priorities in their life. We recognise that many business owners that have worked hard to create a successful company are now looking for a change in direction. The experience we’ve had with Carmichael Collective has inspired us to look for further acquisition opportunities as part of our growth strategy.”


< Back