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West Midlands Combined Authority makes senior appointment

West Midlands Combined Authority makes senior appointment

West Midlands Combined Authority (WMCA) has made a senior appointment to help businesses across the region prioritise their employees’ mental health while boosting economic productivity.

 

WMCA has welcomed Bobby Birdi as Thrive at Work Engagement Manager.

He joins from the West Midland Reserve Forces and Cadets Association (RFCA) and will lead a team promoting WMCA’s Thrive at Work Wellbeing Programme.

This is a fully-funded programme which offers a free, structure programme to support businesses across both the West Midlands and East Midlands with employee health and wellbeing, while boosting their bottom line and highlighting their credentials as considerate employers.

It is one of the programmes offered to Midlands employers as part of the Mental Health & Productivity Pilot, funded by Midlands Engine, of which WMCA is a partner organisation.

As part of his role, Bobby will be looking to connect with harder-to-reach industries and communities as well as smaller businesses who may not already have a lot of provision for mental health and wellbeing.

Bobby said:

“I will be looking to connect with businesses across the Midlands to demonstrate the importance of having a health and wellbeing strategy in place.

“My previous role involved promoting the West Midlands RFCA to businesses in the region, so I have some excellent contacts across a range of sectors.

“Mental health issues resulting in lost productivity come at a huge cost to businesses, with reports estimating that it costs companies across the Midlands £12.6 billion per year.

“I will be working with the team to make businesses aware of the scale of the impact and showing how they can not only support their employees, but help boost productivity and, in turn, their bottom line.

“Thrive at Work is a fantastic fully-funded programme which provides a toolkit of resources which are backed up by extensive research.

“We will be looking to connect with harder-to-reach industries and communities as well as SMEs to start conversations and demonstrate how effective mental health and wellness strategies can be.

“We will also be contacting bigger organisations who may already have a strategy in place to show how the Thrive programme can help strengthen this further.”

Tatum Matharu, Head of Thrive at WMCA, said:

“It is fantastic to welcome Bobby to WMCA to lead our Thrive at Work engagement team.

“He has some excellent industry contacts so is perfectly placed to support us in spreading the word about the programme.

“Workplace wellbeing is hugely important and we want to help employers to support their workforce while helping to reduce lost productivity across the region.”

Further information about the Thrive at Work Wellbeing Programme and how it can support businesses is available by contacting Bobby on 07538263911 or emailing bobby.birdi@wmca.org.uk


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