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 Hallam appointed as Digital Marketing Partner for LG

Hallam appointed as Digital Marketing Partner for LG

Hallam, the multi-award-winning digital marketing agency, has partnered with LG Electronics, a global powerhouse in the consumer electronics industry, to drive their brand forward in 2021.

Hallam, which was recently named by The Sunday Times and Campaign as one of the UK’s Best Places To Work in 2021, will be delivering a full digital marketing service in line with its commitment to integrated marketing, which continues to grow from strength to strength and has been highlighted as a primary factor in its recent tender wins.

Since being established in 1958, LG has become an established leader in the electronics industry and is a recognised global brand. The multi-billion dollar business operates from 80 countries across the world, leading the way in the advanced digital home appliance and communications era.

The partnership with LG follows on from the agency being appointed by WatchPilot, a world-leading watch retailer in the UK and USA market, and Boots Hearingcare, the country’s leading hearing care provider, to enhance the digital marketing function.

The recent client wins for Hallam is testament to the company’s commitment to a unified strategic approach to creativity and purpose, under the umbrella of Project Unity.

Implemented towards the end of last year, Project Unity brings all of the different functions of the agency - SEO, Paid Media, Digital PR, Social Media, Creative, Technical, and Data - together focuses entirely on how they can collaboratively achieve a client’s business and marketing objectives.

Speaking about the partnership, Matt Berry, Client Services Director at Hallam, said: “We’re delighted to be working with a respected and trusted global brand such as LG. As we continue our journey as a strategic agency, this is a perfect mutual fit and we just can’t wait to get started.”

Simon Azari, Marketing Manager at LG, said: “We approached Hallam with a specific task in mind and we found the agency’s strategic approach to be just what we were looking for. Their team went to great lengths to understand our business, our audience, and its challenges, but what impressed us most is how they came up with solutions to drive the brand forward. We’re looking forward to working with Hallam for what we’re sure will be an exciting 2021."

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