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Leicestershire schools urged to sign up for ‘Seeds for Good’ initiative

Leicestershire schools urged to sign up for ‘Seeds for Good’ initiative

New fundraising competition launched encouraging creative thinking for primary school children, with the winning entry set to win a Willsow plantable book for each pupil.


The initiative, run by Furnley House, a leading Leicestershire independent financial adviser, tasks pupils of Leicestershire primary schools to think of a creative way to raise money for a local charity.

Participating schools can choose from a list of charities highlighted in the Furnley House Foundation’s Leicestershire Community Champions Awards, all working to support the most vulnerable in Leicestershire.

The school that submits the most creative money-raising initiative, as chosen by an independent judge, will receive a plantable book for every pupil from Leicester-based Willsow. Once the book is finished, readers are able to plant the book’s pages, that then grow into a vegetable from the story – making reading interactive, eco-friendly and fun.

Donations to the chosen charity and entry submissions need to be made by 21st June 2021, and the winning school will be presented with their Willsow books on Thursday 1st July.

This donation is part of a continuing partnership with Willsow, following the recent donation of its plantable books to St Patrick’s Catholic Voluntary Academy as a thank you for the students’ generous donations to Furnley House’s Christmas Shoebox Appeal last year.

The five charities schools can choose to support are:

Charity Link – Works with vulnerable people and those facing severe hardship to provide basic items such as clothing, a bed to sleep in, a cooker to prepare a hot meal, and, in emergencies, food.

Help the Homeless Leicester – Provides services to the homeless across Leicester.

Midland Langar Seva Society – Strives to help those in need and provide hot food and drink to those living on the street, schools, safe houses and those on the poverty line.

Steps Conductive Education Centre – Provides support to children with motor and development disorders and their families.

Zinthiya Trust – A local charity providing information, advice and practical support to those facing poverty and abuse.

If schools would like to register their interest or find out more information they can do so at

Stefan Fura, Founder at Furnley House said:

“Giving back to the community is a fundamental part of our culture at Furnley House, but over lockdown it has been hard to find appropriate ways to host fundraising events to facilitate this. Our Seeds for Good event is a great opportunity for schools to do something fun while supporting some of the fantastic organisations that look after the most vulnerable around Leicestershire.

Fura continues:

“We are delighted to be working with Willsow books again as part of giving back to the Leicestershire community. Their books are a fun and engaging way for pupils to learn about looking after the environment through a story they can read themselves.”

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