Inspiring Business by Sharing Success

New Nottingham e-commerce start-up launches during pandemic

New Nottingham e-commerce start-up launches during pandemic

A new e-commerce start-up has been founded by Luke Northbrooke, a passionate climber and Nottingham University graduate, with the aim of building a digitally focussed business to disrupt the elite-focussed and digitally poor incumbent options.

 

Having only been founded a few months ago, and whilst maintaining a full time position at a leading Nottingham Marketing Agency, Dyno is on track to hit £24,000 in sales for it’s full year. A figure Luke has ambitions to far surpass.

“Indoor climbing alone is currently one of the UK’s fastest growing sports at 15-20% annual growth. We hope that with the inclusion of the sport at this year’s Tokyo Olympics, we are going to see continued growth in the numbers of passionate newcomers we serve”

 

Luke Northbrooke - Founder, Dyno

Dyno operates from Nottingham, connecting with suppliers around the UK and Europe, and offers e-commerce delivery coverage for the whole of the UK. At its core, Dyno is an e-commerce platform stocking all the essential items to get into bouldering; from shoes to chalk to training accessories. All items are typically priced very competitively to encourage more and more people to try out the sport.  But e-commerce only makes up one part of Dyno’s and they intend to build up a portfolio of informative content in the form of guides, blogs and videos. These will be optimised for beginners and newcomers, to help remove some of the complexities in the sport. As Luke explains...

“Our dream is to build a space for climbers not just to buy everything they need to take up this amazing sport, but to create a community for climbers of all walks of life to come together, share their experiences, and learn all there is to know about climbing!”

 

Luke Northbrooke - Founder, Dyno

Dyno is founded at a pivotal moment in the world of commerce. It has been forecast that UK consumers will spend £141.33 billion online this year, up 34.7% from 2019 - accounting for more than 30% of total retail sales in the UK for the first time. Combined with the increasing popularity of the sport, Luke has aims to grow Dyno into a national brand, centred in Nottingham

“As someone who only began climbing a couple of years ago, starting the sport as a beginner presented many barriers. Apart from the climbing departments in large outdoor stores and smaller shops at climbing wall facilities, there was very little choice in terms of equipment and advice that would suit a complete beginner - especially online. When Covid hit in early 2020, the need for a trustworthy online-focused brand that could impart advice and equipment to beginners became even more apparent. With many of our competitors providing an objectively poor online experience, I set out to create Dyno to fill that gap and help the thriving community of novice to intermediate level climbers”

 


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