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Leicester company expands into Spanish market

Leicester company expands into Spanish market

Printing specialists EverythingBranded to launch expansion into the Spanish market

 

UK printing specialists EverythingBranded are set to launch their new venture, EverythingSpain, which will see them make their first expansion into the European market.

They will offer over 7,000 different products that can be customised as part of EverythingSpain, ranging from drinkware and pens to eco-friendly and tech-focused items. Spanish customers will be able to access a wide variety of personalised promotional products suited to business events and exhibition giveaways.

The Leicester-based company have firm plans to increase their business globally, and have already taken steps into English-speaking countries, like the USA and Canada — but this represents their first foray into a non-English language marketplace.

EverythingBranded have invested in a new look, style, and customer experience for the venture to create a smooth product buying journey. The overhaul was designed with the goal of making purchasing decisions and communications with the sales team as easy as possible.

Paul Rowlett, CEO and co-founder of EverythingBranded, said that the business was excited by the expansion but was under no illusions of the challenge ahead.

He said:

"This is our first venture into a non-English speaking country, but we're confident that we have all of the elements in place to hit the ground running. We already have a robust infrastructure in Spain, so it made sense to choose it as a more manageable market.

"When it comes to promotional products, there is something of a common thread that traverses any borders — we know this from attending exhibitions and conferences around the globe. We expect that customer demand from Spain will be similar to the UK, with subtle differences in buying habits and products based on seasonality, culture and climate.

"We fully expect there to be bumps in the road, and we know that we're making the move at a time when the European economy is challenging. But we have a strong team and full confidence in our product offering. We plan to start from day one and work from there."

Rowlett also expanded on the future plans for overseas expansion:

"We hope that EverythingSpain will prove to be a successful testing ground for the future. We are looking to continue our growth through English speaking territories while improve our non-English speaking opportunities."


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