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Motive PR named one of the best in Europe

Motive PR named one of the best in Europe

The team at digital PR agency Motive is celebrating after being named one of the very best digital agencies in Europe.


The Nottingham based agency, which works with clients across the UK and US, has won the Low Budget Content Campaign of the Year at the European Content Awards 2021.

Motive was the only agency shortlisted for the awards from the Midlands, representing the UK alongside some of the very best agencies in Europe, with five nominations in total.

They were recognised for their results-driven work in the Travel Content Campaign of the Year, B2C Content Campaign of the Year, ROI Content Campaign of the Year Outreach Campaign of the Year, and took home the top prize for Low Budget Content Campaign of the Year for their work with shipping service My Baggage.

The winning campaign made headlines across the world at the end of 2020 by offering bottled fresh British air to homesick ex-pats.

It captured the attention of the world’s media, winning TV coverage as far away as the USA and India. More than 150 news outlets including The Times, CNN, The Guardian, The Sun, Metro and The Daily Mail covered the story worldwide.

Seen as one of the digital industry’s highest accolades, The European Content Awards 2021 celebrate, recognise and reward Content Marketing agencies and in-house teams who are creating outstanding marketing campaigns across Europe.

The judges are industry leaders from across Europe, hand-picked for their expertise, insight and experience. The judging process is a rigorous two-stage process that examines every aspect of a campaign from concept to application, to audience experience, to profitability.

Motive Managing Director, Steve McComish, said:

“It’s such a privilege to be named as one of the best digital content agencies in Europe and to share the shortlist with some of the best  agencies across Europe.

“We won in the low budget content campaign category, which is fantastic recognition of how our campaigns can have a huge impact and still be amazing value for money.

“Flying the digital PR flag for the UK and winning this award means so much to the team at Motive. It's our first content marketing award, our first European award and our first award win since our rebrand to Motive.

“This past year has been like no other as we have all had to adapt to working from home and all the changes and disruption that the global pandemic has brought with it.

“Being recognised across Europe for our work is down to the hard work, creativity and sheer determination which everyone who works at Motive shares when it comes to delivering outstanding results for our clients.”

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