Inspiring Business by Sharing Success



A new brand that aims to rewrite the rules of sustainability for wine fans has launched online for delivery this year.


With the country under ongoing lockdown restrictions and hospitality venues closed, Sour Grapes is a new option for those who want to enjoy the luxury of a great selection of sustainable wine but delivered to their door.

Founded by the team behind Nottingham’s multi-award-winning self-serve wine bar, Another? and self-pour craft beer bar, Tap House, Sour Grapes stocks a wide range of reds, whites, rosés Champagnes and prosecco sourced from fully sustainable wineries and vineyards.

The new brand’s green credentials include working with suppliers to ensure 100% recycled waste, rail shipments which in turn save CO2 emissions by 50%, off-setting emissions by planting trees in Kenya and investing in wind and hydro power projects.

All wines are shipped in packaging made from 100% recycled materials that are fully compostable. DPD, APC and Royal Mail will be handling deliveries, with carbon offset at check out.

Wines sourced from Champagne by Charles Heidsieck, New Zealand by Black Canvas and South Africa by Mullineux Signature will feature in the selection, along with other locations, with consumers able to choose flavours they love, as well as see recommendations from the experts behind the brand.

Sam Benjamin, owner of Sour Grapes, said:

“We have noticed the growing demand for sustainable products, so we thought it was our time to apply our field of expertise to this.

“This business venture came from a personal journey of mine. I made changes in what I ate, what I bought and how I lived, but when I was looking for a sustainable wine to enjoy, I spotted the gap in the market and wanted to use my passion to fill that.

“Another? Wine Bar is virtually carbon neutral, so this was a natural progression for me that builds on that. It’s not just about reducing environmental harm, we all need to be supporting environmental healing too.

“Understanding how, when and why consumers drink wine has been key to developing a wine shop that not only champions excellent quality wine but that pushes the boundaries on sustainable living.”

For more information about Sour Grapes, visit

< Back