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Y Frame Discounts take on industry leading retailers with a brand new eCommerce store

Y Frame Discounts take on industry leading retailers with a brand new eCommerce store

Further to the acquisition of Y Frame Discounts Ltd last year, the business is already looking to push forward with their expansion plans.

One of their main goals in regards to growth was to become less dependent on marketplaces and open up their own eCommerce store as a new sales channel. Y Frame Discounts Ltd is the UK’s largest online cycling accessories retailer on Amazon and is looking to take on its competitors from the likes of ProBikeKit.

With this in mind we have officially launched Unsponsored with a new and sleek website ready for consumers to take advantage of its huge variety of cycling accessories. Unsponsored will be selling some of the biggest brands in the cycling industry such as Raleigh, Muc Off, Shimano and many other notable labels.

The site is now live and the team are working hard at adding every single product onto the online store. Elliott Davidson, director of Unsponsored;

“From a business perspective the new site ensures we have full control rather than relying on marketplaces and this will open up new sales channels moving forward”.

The long term vision for the business is to be seen as the go to shop for retailers for cycling and outdoor gear. Rather than being known for cheap deals or discounts, Unsponsored want to be remembered for its community and impact.

Elliott comments;

“We love and will take inspiration from industry leaders such as Red Bull, GoPro and GymShark. Saying bold statements like this is easy but action speaks louder than words. With the years to come we hope to make this a reality. We know that sales and building this store into an industry powerhouse won't happen overnight, but we are in this for the long haul.”

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