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Sixth-generation Loughborough manufacturer declared ‘Best Family Business’ in Leicestershire business awards

Sixth-generation Loughborough manufacturer declared ‘Best Family Business’ in Leicestershire business awards

A sixth-generation British manufacturer, committed to customer and staff satisfaction, is celebrating after scooping the title of Best Family Business in a prestigious Leicestershire awards ceremony.

Photo Caption: Left to right, Steve Law Sales Director and Charles Bentley Managing Director pre-COVID-19 restrictions

Loughborough-based homeware manufacturer Charles Bentley & Son picked up the accolade at the sixth annual Niche Business Awards beating two other finalists.

The popular event, which normally takes place in September every year, was pushed back to Friday, January 21, 2021 due to coronavirus restrictions and turned into a virtual Zoom event, broadcast from Athena in Leicester’s Cultural Quarter.

Launching as a manufacturer of brushes for chimney sweeping in 1860, Charles Bentley & Son has successfully re-invented itself over the years to become a multi-million pound global supplier of contemporary, high quality yet cost-effective brushware and homeware goods.

Now an employer of 151 people, the firm produces in excess of two million brushes annually from its factory on Monarch Way and has operated a successful home and garden ecommerce website since 2005.

Charles Bentley, Managing Director, said:

“To be named a winner at the Niche Business Awardsis a huge honour. Scooping this prestigious award is a great way to start the year, marking just how hard the team has worked.

“We’re in the business of manufacturing and this year we’ll continue to advance, invent and improve, leading the way in homeware goods and following our passion to help make a house a home.”

Judges praised the firm’s job swap programme, a commitment by the management team to understand all aspects of the business. Senior managers are required to work in all departments of the business in order to gain an insight into what can be done to improve the working environment for every single person.

Jenny Cross, CEO of Cross Productions, organisers of the Niche Business Awards said:

“As Charles Bentley & Son are a long-standing, family-run, local, independent business, their passion and belief in their products and services shines through.

“It’s apparent that this is what the judges were looking for so it’s no surprise they came out on top. It was a tough category but the evidence of their values and ethos shone through. They believe that there really is no place like home and so they epitomise what it means to be part of the Leicester community.”

Having firmly established the Charles Bentley & Son name as trusted manufacturer of a wide range of household and garden products, the firm is also mindful of its roots as a brushmaker of the highest quality.

Made with the finest materials and finished by hand, the new Charnwood range delivers unrivalled comfort, strength and elegance, complete with a distinctive burnt branded logo, inspired by the iconic Leicestershire fox.

Steve Law, Sales Director, said:

“Like all of the firm’s wooden brushware, Charnwood is manufactured in the Borough of Charnwood, located in the heart of Leicestershire, the home of Charles Bentley & Son since 1860, and will offer the consumer the highest quality in brushware product that the market can offer”.

Steve added:

“None of this would be possible without the outstanding commitment by the people who work in the business. At our 2019 annual meeting, 20 employees were awarded with longstanding awards, clocking up 360 years between them.”

Despite the coronavirus pandemic, 2020 was a fruitful year for Charles Bentley & Son, with their ecommerce site experiencing a 700 per cent rise in sales of decorating supplies during the first lockdown.

The firm also strongly believes in supporting the local community. In September, the firm successfully raised and donated £10,000 to the Leicester Children’s Hospital Appeal.

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