Inspiring Business by Sharing Success



FAMILY-RUN Birds Bakery has announced plans to open a second store in West Bridgford, Nottingham, as the company continues to build on its success.


The new opening, on Melton Road, will mark the bakery’s 62nd store in the East Midlands and will complement the company’s other West Bridgford shop, on Central Avenue.

The two-storey semi-detached Victorian building, which was a former launderette, will see the ground floor turned into a café and shop in Birds’ signature style, offering its famous cakes, pastries and popular freshly made bread.

Once complete, the new 1,195 sq. ft store will create 14 jobs for the local area and will also have a purpose-built hot serving counter - to showcase the bakery’s ‘food to go’ offering - and seating for 24 people.

Planning permission to change the use to mixed use, shop and café was granted in December 2020 from Rushcliffe Borough Council.

Mike Holling sales and marketing director Birds Bakery, said the company had now signed terms to open the new premises and is planning to welcome its first customers this spring.

“We are delighted to be opening our latest store in the popular location of West Bridgford,” he said. “This will be our second store in the area, with our first store on Central Avenue being incredibly popular since opening in 1984.

“Melton Road is the perfect location for us, surrounded by local shops. It will attract local residents passing by, as well as those travelling to and from Edwalton and surrounding areas with car parking on site.”

The latest store will feature a number of seating areas, including café style chairs and tables as well as comfy sofas in the bay window to offer a welcoming and pleasant experience, when indoor seating is able to reopen.

Mike added:

“We are committed to investing in our stores and despite the current circumstances, we have seen a positive reaction to our take-away offering, showing that people are still looking for sweet treats and feel-good food.”

The new Melton Road Birds store is expected to be open to the public by spring 2021. It will be open 8am-5pm Monday to Saturday.

To find out more about Birds Bakery visit:

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