Uptonsteel Signs New Ground Naming Rights Deal with Running Foxes

Added by Love Business East Midlands | 1 February 2021

UPDATED: 5 February 2021

The county cricket ground at Grace Road in Leicestershire will be officially known as the Uptonsteel County Ground, thanks to a new ground naming rights deal with Leicestershire County Cricket Club.

This is a major sponsorship deal which strengthens Uptonsteel’s exposure across the ground through signage, digital channels, events and throughout all county cricket fixture and ECB marketing.

A long-standing commercial partner with the club, Uptonsteel has already agreed to remain as this season’s main shirt sponsor as well.

 

James Upton, managing director for Uptonsteel said:

“We’ve been supporters of the Running Foxes for about four years and have benefited from the exposure offered to us through previous sponsorship opportunities.

“We’re really proud to be named as the official ground naming rights sponsor. At Uptonsteel we’re really passionate about sport and the Running Foxes have played a big part in our region’s community for so long, we want to support the club’s future. We can’t wait for the season to start and we’re behind the Running Foxes all the way.”

Tracey Branson, commercial manager for LCCC said the new ground naming rights deal was testament to the relationship both organisations have fostered over the last four years. She said:

“We are really excited to welcome Uptonsteel as our new ground naming rights sponsor in readiness for the 2021 cricket season. Their support is invaluable to us as we prepare to welcome fans back into the ground once more.

“We are currently working to update our signage so Uptonsteel County Ground will be visible at all ground entrances, the business also receives greater exposure at a national level through TV and written media.”

Sean Jarvis CEO for LCCC also commented.

“Uptonsteel is a well-known brand across the region and one which many of our members will already be familiar with. On behalf of the Running Foxes, I want to thank Uptonsteel for the continued support and I look forward to welcoming the team to the grounds for some live cricket when it’s safe to do so.”

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