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Developer Encourages UK Residents To 'Have Themselves A Sustainable Christmas'

Developer Encourages UK Residents To 'Have Themselves A Sustainable Christmas'

The team behind Nottingham’s eco-friendly waterside housing development is urging everyone to have themselves a sustainable Christmas, after launching two festive green initiatives.

The sustainable home and workspace specialists at Blueprint Regeneration have created what is thought to be a UK first at its Trent Basin Development - a showhome dressed with fully sustainable Christmas decorations.

Battery-powered LED lights used to save electricity, vegan mince pies, recyclable Christmas cards, and charitable Christmas crackers have all been added to create the perfect Christmas scene - and to encourage people to make just a few small changes to have a big impact on helping to protect the environment.

A real, potted Christmas tree was also used, as opposed to a fake one.

Louise Hutchinson, marketing and sales executive for William H Brown, the agent responsible for marketing Trent Basin, said:

“Decorating your home using a potted real Christmas tree means that you can protect the environment by re-planting the tree whilst reducing your carbon footprint.

“According to Science Focus, an artificial tree has a carbon footprint of 40kg of CO2, whereas a two-metre tall real tree that ends up in a wood chipper or bonfire has a carbon footprint of 3.5kg of CO2.”

The award-winning developer, which provides a new kind of sustainable neighbourhood of tall, elegant houses, coupled with riverside walks, has also been encouraging local people to donate ‘good-as-new’ toys to Broxtowe Children’s Centre, in Nottingham.

Acting as a drop-off point for gifts, in association William H Brown, Blueprint is hoping to put a smile on the face of youngsters, whose families may not be able to provide Christmas presents this year, whether due to pandemic-related job losses or other personal challenges.

Around 20 teddies and 20 toys were kindly donated by the local community and dropped off at Trent Basin.

Kerri Bywater, new homes area partner for William H Brown, said:

“Christmas can be a time which centres around buying new and often this can have a negative impact on the environment, with an estimated 68.1 billion metric tons of Carbon Dioxide created by making the toys given at Christmas.

“With so many families feeling the pinch even more so this year we wanted to show that recycling presents is possibly a way forward.

“Children still get to enjoy a toy that’s new to them without the need for families to go and buy new, and other families whose children may have outgrown their toys can give it a new lease of life.

“Trent Basin is a development which centres around environment, and community so the initiative was well received by the developers and residents, so many of which were keen to help. When we mentioned the plan to Broxtowe’s Children's Centre, they were delighted that we’d thought of them.”

There is one last plot available on Phase 2 of Trent Basin. Phase 3 will consist of 30 plots, with first completions set for Spring 2021.

To register your interest or request a viewing, call William H Brown on (0115) 981 9828 or email<>

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