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Experts to give marketing advantage to East Mids business

Experts to give marketing advantage to East Mids business

Two Nottingham based marketing consultants have developed a strategy offer to help businesses improve their marketing in the current tough economic conditions. 

Glue Marketing is the brainchild of Stuart Ross, owner of business growth consultancy High Growth and Trevor Palmer the owner of digital PR agency Tank and creative agency Warbox. It aims to develop intelligent marketing strategies for businesses, and help them to work more effectively with partners to deliver successful marketing campaigns. 

The new offer, which launched at the start of 2020, was born out of a realisation that businesses not only needed more holistic marketing strategies, but also someone to help them choose and work with digital, PR, creative and other marketing services supplier agencies. 

Glue Marketing already has eight clients on board, and is helping these businesses to generate valuable leads in the current turbulent and fast changing markets. 

“Marketing is still not being taken as seriously as it should be in most growth businesses, and this is one the major barriers holding back any growing organisation - irrespective of COVID or other current market conditions,” explains Stuart Ross.

“As experienced marketing professionals, we’re providing C-level thinking and marketing strategies for clients’ teams and their agency partners to implement - skills which they often don’t have in house.”

Trevor Palmer, who has been at the helm running the largest PR agencies in the East Midlands for the past fifteen years, thinks Glue would be a welcome service for clients and agencies alike:

“Although my agencies now provide what I would call all of the essential marketing comms services, I helped to develop Glue with Stuart as it’s always the perfect start to go into a client relationship where the marketing is mapped out, and they know what they want to use agency services for. Glue is not replacing agencies like mine - rather it’s there to help clients to select the best, and what they actually require from them.”

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Picture: L/R Stuart Ross and Trevor Palmer

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