Ventola on target with latest Ten Entertainment Group ventures

Ventola on target with latest Ten Entertainment Group ventures

Leicestershire lighting business Ventola Projects has completed the finishing touches on his latest Family Entertainment Centre (FEC) project with Ten Entertainment Group.

The firm’s signature VAvR LED system has been installed at Manchester’s famous Printworks venue, consisting of works across the bowling area, ground floor entrance as well as the arcade setting and communal seating towards the bar.

The project marks something of a reward for Ventola’s invention during lockdown, whereby the technology utilised was developed during the early stages of the pandemic, with an additional VAvR experiential projection system installed over the bowling lanes.

Giving an extra touch of flair, the system provides the facility with moving lane images, visual effects & game options such as transforming lanes into mini football pitches or promoting brand product offers along with exciting mini games.

Commenting on the project, Ventola Projects founder Mick Ventola said:

“The bowling experience is ever-evolving and so too does the technology designed to grab user’s attention.

“FECs today offer a range of facilities from bar areas to pool/snooker, arcades and more. All of it gives further marketing opportunities to grab a drink or some food while you bowl, and the ways in which guests attention can be caught in this regard might take a bit more invention whilst they are wrapped up in the bowling experience.

“Artificial intelligence is helping in these ways, showing promotions from visual reminders before and whilst you bowl along with mini bowling games from the experiential projection system. And so too the system can upgrade the bowling experience to include elements you’d usually see in an arcade.

“We’re excited to be leading the charge in these areas and helping businesses as they endure further tough times under lockdown restrictions.”

Ventola continues to aid recovery efforts in the FEC sector as many choose to upgrade their facilities in an attempt to entice trade during the pandemic.

And it is testament to Ventola’s work at the Manchester venue that the business also earned further projects within the Ten Entertainment Group, most recently at its Tenpin venue in Kingston upon Thames.

With the end of the year now edging closer, Ventola is positive FECs can continue to attract trade despite uncertainty:

“Many venues across the UK are working hard and are still open under COVID-19 compliance.

“With a lot of the traditional Christmas fanfare off this year like markets, fairground attractions and displays, I’d encourage families to get out and enjoy what they can at FECs whilst staying safe and adhering to Government advice.”

For more information on Ventola projects, head to www.ventola.co.uk http://ventola.co.uk or call +44(0)7770 227537.


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