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East Mids Agency Secures Comms Deal with Running Foxes

East Mids Agency Secures Comms Deal with Running Foxes

East Midlands Agency Secures Second Year Partnership with County Cricket Club

Leicestershire County Cricket Club has announced that CWA will continue as its official communications partner for a second year running. 

The full-service communications agency based in Glenfield, Leicester has worked with the club to offer strategic creative, branding and communications support throughout the 2019/20 season and will remain as a partner for the next season. 

CWA will continue to play a key role in supporting the club’s future branding strategy at a pivotal point in the Foxes’ journey to reposition itself and deliver its bold new strategy. 

Nicola Adams, managing director for CWA said:

“We’re proud to continue as the club’s strategic communications partner as the Running Foxes advance into the next step of their journey. 

“The club now has a strong vision to reposition itself internationally; supporting that vision is one we are really excited to be a part of. 

“We’ve already had some really positive feedback from the club about the membership campaign and branding refresh we delivered this season. This long-term partnership gives us an opportunity to further shape the future of our sports in our region and the global cricket community.” 

CWA is also a member of the Foxes 50 business club which launched at the beginning of the year. 

Tracey Branson, commercial manager for Leicestershire County Cricket Club said:

“Partnering with CWA gives us greater marketing capacity and expertise to deliver our bold new chapter. We’re exploring new ways to communicate with businesses in the region in a digital world as the Foxes 50 meetings have to remain socially-distanced for now. We currently have 15 businesses on board and look forward to strengthening the business club further. 

“If you’re a business based in Leicestershire and you would like to know about the Foxes 50, please contact me directly

Find out more about Leicestershire County Cricket Club at

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