20 years in the making - Serena Humphrey launches ‘The F Word Academy’

20 years in the making - Serena Humphrey launches ‘The F Word Academy’

One of the region’s most respected business figures, Serena Humphrey, has celebrated two decades in business and more than 30 years in the financial services industry by launching what she believes will become a ‘game changer’ for UK SMEs - The F Word Academy.

The academy features over 100 videos, plus detailed guides, financial blueprints and templates, interactive advice, webinars, peer support and access to experts in their field to help business owners ‘get a grip on the money in their business.’

Nottingham-based Serena founded F Word Training in 2012 to help business owners take control of their financial future, offering one-to-one and group coaching and support to SME owners.

F Word Training now has a team of 8 partners and associates across the country. Meanwhile, Serena was recently announced as the first ‘Local Champion’ for Nottingham by Enterprise Nation and has founded a 3000+ Facebook business advice group in the wake of the pandemic.

Now, as the UK faces the threat of a ‘second wave’ and businesses struggle once again to survive, let alone succeed, Serena is on a mission to share her knowledge on a wider scale via The F Word Academy.

The goal is to get more consistent financial success; better profits, stronger cash flow and higher business value, all with less financial stress and pressure, as Serena explains:"

"This is something I have wanted to launch for years. However, I’ve never had the time or the appropriate technology platform available to me to make it truly stand out and create the impact I want it to on a scale that will positively affect the wider economy and people’s livelihoods.

"However, this year has forced me to find that time to create that content. Every day we hear and see businesses struggling and for many of them, that need not be the reality. Right now the challenges are probably bigger than ever but I know I can help and I am not going to hoard my expertise or stand idly by while they struggle."

While Serena is a high profile and respected figure in the business community, her own career has not been without its challenges, as she added: "In the recession of the early 90s I had a trio of financial disasters; my parents lost their home and business, I lost the home I’d proudly bought when I was 18 and the fast-growing £10m business I worked for as accounts manager went dramatically bust. Hundreds of jobs were lost.

"It became my life’s mission to understand what had happened and to find ways to stop it happening to other people. To help business owners not only survive but create the level of financial success and security they deserve for the risk, work and sacrifice it takes to run a business.

"I’ve now been running my own business for over 20 years, working in and with hundreds of small businesses. I’ve spent years crafting my 10 step blueprint to make financial management simple, and training business owners how to create consistent profit and cash, building financial strength and value into their businesses. Now I have made all of this available online as part of my mission to make a real difference."


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