New step-by-step guide to getting your stories in the press

New step-by-step guide to getting your stories in the press

A useful guide for businesses looking to get their stories in the press has been published by Yellow Bird Marketing and Communications.

Using examples and templates, the ‘Getting Your Stories in The Press’ guide covers a structured approach to getting published, including:

  • Understanding your target audience
  • Researching publications with an interest in your stories
  • Building your media contacts list
  • Structuring your press release
  • Amplifying your coverage.

Owner Rebecca Erskine explained why this step-by-step guide should prove useful to busy business owners and managers: “Every business has a story to tell. Often, you gain really interesting insight into a business just by having a conversation with its people. But sometimes these positive news stories can be well-kept secrets!

“For businesses that want to promote themselves more widely, this guide should help take out some of the legwork. Of course where time or resource is an issue, we’re happy to implement PR activities on their behalf.”

The SlideShare guide along with information on Yellow Bird’s PR services can be accessed here.


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