Musclefood launch Sunday delivery

Added by Love Business East Midlands | 17 June 2020

Online healthy food retailer musclefood has introduced thousands of Sunday delivery slots to keep up with public demand.

 

The 6,000 slots launched earlier this month after the retailer saw a huge spike in demand for its products during lockdown.

 

The additional slots mean customers can receive fresh meat and healthy meals seven days a week as part of its ongoing commitment to improve the customer shopping experience.

 

The new delivery times are filing up quickly with customers keen to receive their orders ready for the week ahead.

 

Throughout the coronavirus pandemic, the retailer has been working around the clock and adding thousands of additional delivery slots each day to cope with demand.

 

At the peak of the virus they were launching 10,000 additional delivery slots per week to meet the demand from new and existing customers plus the vulnerable and key workers.

 

Operations director Phil Bridgen said: “The uptake for the deliveries has been stronger than we expected with customers jumping at the chance to get their healthy food delivered on a Sunday ready for the week ahead.

 

“Introducing an extra day of deliveries has been a challenge for us as a business, especially in the middle of the coronavirus pandemic, in fulfilling those orders and getting them out and delivered to customers.

 

“We’ve needed to integrate an additional delivery partner to make this happen and improve the customer experience. Within the teams, we had to look at our shift pattern to accommodate the additional work – we’re now working seven days a week and are bringing in additional employees across all shifts.

 

“This is a great position for us to be in and we can continue to lead the way in delivering fresh, healthy food to our customers seven days a week.”

 

Musclefood has seen sales soar over the last three months and has worked tirelessly to deliver fresh food to its customers, the vulnerable and key workers throughout the coronavirus pandemic.

 

At the height of the pandemic in March, musclefood delivered over 135,000 orders, selling 125,000kg of premium chicken breasts with website visits up to 2.3 million.

 

In the last two months (April / May) they’ve seen the volume of customers compared to the same time last year increase by 124% with repeat customers up by 35%.

 

CEO Nick Preston added: “The last few months have been a testing time for all of us and as a business we’ve had to make significant changes to keep up with the demand from shoppers.

 

“Before the UK went into lockdown, we’d been closely monitoring what was happening around the globe and could see the increase in demand coming and the potential issues it could bring.

 

“Our team and suppliers worked tirelessly ahead of lockdown to secure stock and when the pandemic hit, we were in a strong position to fulfil orders, increase delivery slots and get much needed supplies out to those keyworkers and the vulnerable.

 

“I’m proud of the way we’ve all pulled together. The focus now for us is to continue to build on our already strong customer base, increase the service we’re offering and bring out more new and exciting products for our shoppers to enjoy.”

< Back