New support group helps region’s businesses improve communication

New support group helps region’s businesses improve communication

A new online community is helping businesses in the East Midlands to connect and support one another through the challenges of lockdown.

‘Communicate with Purpose’ is the brainchild of High Peak communications business, LR Comms. It was set up as a supportive space where businesses across the county can share ideas and lessons learned with other small business owners and managers.

Lucy Rennie, Director of LR Comms, explained why lockdown presented the perfect timing for launch: “We all know that small businesses and start ups are built on passion; but passion alone does not fuel a business. Access to the right tools, resources and best practice from others who have learned from past mistakes can really make a company fly.

“This year is my fifth year in business as LR Comms. I had always planned to launch a new online offering of services at some point this year but Covid-19 certainly accelerated those plans. I could see that many businesses, small and large, were grappling with how best to communicate during this crisis with their customers, suppliers and staff.  I set up the Communicate with Purpose group as a port of call to help small business owners with that journey.

“I truly believe that Together is Better, and that’s certainly the ethos shared by early members of this group. Our members may come from very different backgrounds – performing arts, bookkeeping, app development and translation to name but a few – but it’s their commitment to working together that’s the common goal.”

Members of this new community have access to a range of resources including stakeholder mapping tools, a social media calendar and content plan templates. Every week, they come together for a virtual coaching session on a topic of value to small business owners delivered either by LR Comms or by a guest speaker.

Businesses interested in informing the future resources and programmes of the group are invited to do so via the following survey:

Learn more about ‘Communicate with Purpose’ at:


COVID-19 Business Support Hub

These are challenging times for business and although our ethos is to only shout about good news, we've created COVID-19 Business Support Hub on the Love Business the website to support you with expert tips, advice and ideas from your fellow businesses to help you get through this COVID-19 crisis. 

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