Business Community Urged To Support Nottstopping Festival Dedicated To Frontline Key Workers

Business Community Urged To Support Nottstopping Festival Dedicated To Frontline Key Workers

A brand new world-class virtual festival of the arts designed to entertain and connect people living through lockdown will take place 23 & 24 May 2020. 

Nottstopping Festival - presented by Light Hustle - will feature a multi stream programme of 150 hours of music, film, dance, comedy, theatre, poetry, food, art and design, fashion and family focused activities.

The festival is dedicated to all the county’s frontline key workers and will be providing them with gifts, treats and experiences as a thank you. Businesses who would like to pledge gifts to thank the county’s frontline key workers are urged to get in touch. 

Will Robinson, director of I’m Not From London and Nottstopping Festival sponsorship coordinator said:

“We’re asking members of the public to nominate a key worker they’d like to thank, and we’ll provide that person with an experience they can enjoy when normality resumes. These experiences could be a behind-the-scenes tour, a pampering session, a spa day, a VIP ticket to a sporting or cultural event, products, luxury hampers, or a family ticket to a theme park.

“Supporters will be recognised within the social media campaign shared extensively by all participating cultural organisations and where possible in the livestreams set to be viewed by many thousands of people across the world.”

Billed as a festival by Notts and for Notts, the diverse programme will be packed with wide-ranging content from the region’s vibrant cultural sector including Nottingham Playhouse, Lakeside, Rough Trade, Confetti Institute of Creative Technologies and Metronome, Wigflex, Nottingham Castle, Broadway Cinema, BFI Network, Just The Tonic, Television Workshop, Dance4, I’m Not from London, University of Nottingham, Nottingham Music Hub, Nottingham Poetry Festival, Notts TV and Nottingham City of Literature.

Brought together by Hockley Hustle and Circle of Light who joined forces to deliver the Light Hustle livestream in early April, the mammoth Bank Holiday extravaganza will be raising funds to provide treats, gifts and experiences for the county’s hardworking frontline key workers.

As well as artists responding with pieces from isolation, there will be performances taking place on some of the biggest stages that have fallen quiet during lockdown plus the chance to take part in live Q&As with leading lights across film, theatre and music and interactive workshops for all ages. 

There will be lots of ways for people and communities to get involved from taking part in a choreographed dance along to ‘Write Up My Street’, a story writing project for neighbours to create together street by street, as well a special singalong for care home residents and a kite-making project for children.

Nottstopping Festival is being staged thanks to five main funders: Nottingham City Council, Creative Quarter, Nottingham BID, Marketing NG and Nottingham Culture Board plus support from Inspire, One Nottingham, BBC Introducing, the Confetti Media Group and Notts TV. 

Hockley Hustle director and Nottstopping Festival organiser Ben Welch said:

“We see, hear and feel the need to continue making, collaborating and delivering artistic content across Nottinghamshire, connecting with as many communities and individuals as possible digitally and beyond.

"This festival is a vital opportunity to bring together Nottinghamshire’s incredible cultural organisations and individuals to stage a weekend of positive, uplifting brilliance for thousands of people across the city and county in a time of unprecedented uncertainty and separation.”

Circle of Light co-ordinator and Nottstopping Festival organiser Tricia Gardiner added:

“As well as presenting an amazing weekend of entertainment showcasing just how much talent we have right here in the city and county, we also are dedicating this festival to our key workers and sending them a  message of love and thanks from all of Notts.

"We’d love to hear from organisations who would like to donate a special treat, gift or experience to say thanks to our frontline heroes who are working every day to keep us safe. Whether they’re nurses, carers, cleaners, bin men, shelf-stackers or teachers…we dedicate our festival to them.”

More details on the line up and some big names getting involved will be announced weekly. A Nottstopping Festival leaflet giving the lowdown on how communities can take part will be mailed out shortly and will be available on the festival website.

The festival will be streamed in full via Local broadcaster Notts TV will also be presenting a special programme of Nottstopping activities over the course of the weekend. Visit

Keep an eye out for stories in the media, and follow the Nottstopping social media to stay in touch. 

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