Inspiring Business by Sharing Success

Derbyshire mum honoured by Theo Paphitis

Derbyshire mum honoured by Theo Paphitis

Theo Paphitis, the former star of BBC2's Dragons' Den, has awarded a Derbyshire mum who runs her own marketing agency a prestigious Small Business Sunday award.

Claire Saxton, who set up Ripley-based Saxton Marketing in 2014, was singled out by the multi-millionare celebrity businessman through his awards initiative, run through Twitter and known as #SBS, which singles out small businesses who show passion and determination in their industry.

They were created by Theo as a way of supporting small businesses and include ongoing support and networking opportunities to help independent businesses flourish.

Claire, who is a mum of two, set up her business to help SMEs see the true potential social media can bring to their business. Since then, she has helped clients win 47 social media awards as well as increasing their business reach and improving engagement and followers.

She collected her award from Theo, who owns High Street retailer Rymans Stationery, at an award ceremony at the ICC, in Birmingham.

Claire said: “This award means so much to me and I am so honoured to be recognised.

“As a working mum of two little ones, Saxton Marketing helps me realise my dream of running a business and following my passion for supporting SMEs with their social media.

“For me, marketing and social media are such an important part of any business. I want to make sure I help as many people as possible to see the true possibilities social media and marketing can bring.”

The #SBS award is one of a series of accolades for award-winning marketer Claire, who was last year chosen for the Women in Business award, #WOW, which is run by Ann Summers owner Jacqueline Gold CBE.

Talking at the time about why she chose Saxton Marketing from the multitude of nominees, Jacqueline said: “Saxton Marketing helps businesses shatter their marketing barriers and reach their full potential.

"Claire’s experience in the marketing industry puts her in good stead and her honest and professional manner makes her the prime person to help fellow businesses realise their opportunities for growth and further development. I wish her every success in the future.”

Claire gained a BA Hons Tourism with Marketing and CIM Professional Diploma in Marketing from the University of Derby before going on to work at local building societies, providing marketing support for 12 years.

In 2014, she set up Saxton Marketing and now helps businesses to boost their sales through marketing support either by maximising their marketing strategy, using social media to increase their presence, win awards and meet new clients or by offering expert advice on creating a strong digital presence for businesses.

She has also been awarded the Smart Social Twitter award and Queen of True Potential title in the Queen of Awards, celebrating successful female entrepreneurs.

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