‘Thriving’ Leicester the perfect place for local entrepreneur to launch first business

‘Thriving’ Leicester the perfect place for local entrepreneur to launch first business

A Leicester born-and-bred recruitment specialist has said he couldn't have picked a better place to launch his first business than his hometown.

Daniel Connor, 35, grew up in the city and said he couldn't be prouder of launching new recruitment agency DC Personnel, creating two jobs in the process. DC Personnel will cater primarily to the industrial sector of the local economy, as well as commercial and engineering jobs in both temporary and permanent roles.

Based in Rutland Street, his new office is in the heart of Leicester and Daniel believes the area provides the ideal economic conditions for starting businesses. He points to figures released by Ernst and Young in February which said the East Midlands was the fastest growing regional economy in the country, with jobs growth more than double the UK average.

He said:

“I would not have chosen to launch a business in Leicester if I wasn't confident in its prospects for growth. Recent figures coming out of the local economy show that business is strong and jobs growth is high and that's good for the recruitment sector.

“I have worked in recruitment in Leicester for 13 years and you can sense that positivity, so launching DC Personnel has come at a good time.”

Daniel also points to buoyancy around Leicester city centre, specifically with new housing, leisure and retail developments springing up.

“Starting a business was something I have always dreamed of doing, so the question was, ‘if not now, then when?’”

Daniel secured investment from recruitment venture capital specialists The Recruit Venture Group and has been both planning his business success but also rolling his sleeves up in the meantime to help paint the new office space.

“One of my key areas of focus will be making the experience for those looking for work absolutely first class. When job candidates step into a recruitment office, they often don’t get the excellent attention they deserve. But at DC Personnel, we will have a dedicated area for our candidates, and one-to-one attention so we understand exactly what they are looking for in a new role. If we keep our candidates happy, then we will be able to supply our clients with the staff they need more effectively.”

Another of Daniel’s advantages will be his local knowledge and has built up a vast understanding of what makes the area tick. He grew up in Wigston, before moving to Kibworth. He attended Fairfield Primary School and South Wigston High School, before heading to Guthlaxton College and ultimately completing his degree in Loughborough. He is married with two young children.

Coming from a sporty background, he said he moved into recruitment because it appealed to his skillset of hitting targets, goal-setting and operating in a competitive environment.

Daniel said:

“I’m really excited about the service we can offer to businesses in and around Leicester. I’m really looking to hit the ground running. These early phases will be about getting our name out there coupled with old-fashioned hard work, I’m confident we can offer outstanding service. I encourage both employers and those looking for work to get in touch.

On the business’s future, he added:

“Should the demand for our service grows, I want DC Personnel, to expand with it. For now, I’m just so pleased to get this business started in my hometown and am looking forward to watching it grow.”


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