Inspiring Business by Sharing Success

Mansfield Innovation Centre member celebrates award nomination

A member at Mansfield Innovation Centre is hoping to use her nomination for a prestigious regional business award as a springboard to help other businesses to achieve success.

Victoria Prince, who runs Touchpoints Marketing, has been named as one of five finalists in the Female Entrepreneur of the Year category of the East Midlands Chamber’s 2020 Enterprising Women Awards. 

The awards aim to celebrate the achievements of the most successful and inspirational businesswomen in the East Midlands. The winners will be announced at a special gala lunch in March.

As well as running her marketing strategy consultancy, which supports businesses to achieve their goals, Victoria started the UK’s first vegan snack kit, Energy Ball Recipes.

She developed the idea and product from her home kitchen and launched a successful crowdfunding campaign for the brand on Kickstarter, in 2018.

The response was phenomenal and within 12 months, the brand had an exclusive range at Selfridges. Having sold her recipe kits around the world, Victoria has also appeared on national and international TV, radio and press, been approached by the producers of Dragons’ Den, fed Olympic athletes and top chefs, and has been nominated for multiple awards.

She said: “I’m blown away to have been shortlisted alongside so many other talented and successful businesswomen in the Enterprising Women Awards.

“The past 12 months have been an absolute whirlwind. Energy Ball Recipes has really helped me to open doors and show other businesses how to achieve success using the same marketing model I did, so this nomination puts the cherry on the cake.”

Victoria’s mission is now to create an online marketing course and workbook for businesses. Her aim is to empower people to write their own marketing strategies to ensure they have a solid foundation to grow and scale.

She has kickstarted this mission by launching a free Marketing Blueprint for small and micro businesses to get the information they need to help their businesses grow. It is available at www.touchpointsmarketing.co.uk and follows Victoria’s own marketing method for success.

Victoria was nominated for the award by Mansfield Innovation Centre’s Business Growth Director David Smith, who has worked with Victoria as a business coach for the past six months, prior to her becoming a full-time member in January.

He said: “I met Victoria through a business mentoring programme I was involved with and from the minute I started working with her, it was obvious that she has a real entrepreneurial flair.

“She’s proven that she knows how to successfully grow her own brands and is now helping other businesses tighten up their marketing. It’s a great example of entrepreneurship and collaboration, which is why we were delighted to put Victoria forward for this award.

“We are always looking for new innovative businesses to join our enterprising community, and working with them to help raise their profile through things like awards schemes is just one of the ways we can provide support to help our customers achieve their growth objectives.”

Victoria added: “I’d never consider putting myself forward for an award like this, but I’m thrilled to have been nominated and really grateful to David and his team for the support they’ve given me along the way. I can’t wait to find out who wins in March.” 


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