Business community supports cricket club's bold new chapter

Businesses across the East Midlands have rallied to support Leicestershire County Cricket Club’s (LCCC) ‘bold new chapter’.

Almost one hundred people attended the Foxes 50 launch where the board unveiled the club’s new commercial strategy which aims to deliver long-term success on and off the pitch.

Karen Rothery, CEO for LCCC said the bold new strategy would give businesses the chance to become part of the fabric of the club, while helping grow local cricket talent and network with the business community.

“Our diverse new board is highly skilled and has developed an exciting new plan which will secure the future of this historic club. We’re honoured to have the support of many local businesses already and the Foxes 50 club will strengthen those relationships further, whilst building new ones with business owners,” she said.

Existing sponsors automatically join the exclusive Foxes 50 club, which tailors bespoke corporate packages to 50 businesses.  

One of these organisations is Clements, luxury retail interiors & creative agency specialists based in Leicester. Dale Page, director, explained Clements is one of the club’s longest-standing sponsors.

“As a local business that operates nationally, we see the benefits of investing in a local sports club that’s steeped in history. With more than 70 employees based in the area, it’s a great tool for staff engagement, CSR and client hospitality,” he said.

Danielle Garrity, business development manager for Smallman and Son commercial building contractors said she had hosted many women-only events at the club.

“The history of the club is close to peoples’ hearts, because of that we always get really positive feedback from customers and suppliers when we host an event here. We use the facilities all year round for training sessions and meeting space too,” she said.

Kevin Walpole, commercial partner from Uptonsteel also commented.

“Our business is sports mad and we’re proud to support the players through our front shirt sponsorship. Uptonsteel got some incredible exposure from the record-breaking Ackermann game last year so we really want to see the club succeed this season and we’re behind them all the way.”

Tracey Branson, commercial sponsorship manager added.

“This is such an exciting time for the club. The Foxes 50 launch is a vital part of our long-term business strategy, which will truly bring together the business community through a love of cricket.”

To find out more about Foxes 50 and the bespoke corporate packages call 0116 283 2128 or email or visit the LCCC website here.

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