Development director bolsters Wheatcroft Land team

Leicester-based developer Wheatcroft Land, which includes its residential housebuilding arm Wheatcroft Homes, has appointed Chris Wesley as its new development director.

Chris has worked with the company for several years as a consultant, with the ongoing success and future growth plans of the business creating an opportunity to step into a full-time development director role. Chris is responsible for identifying and securing opportunities for both the commercial and residential sides of Wheatcroft Land, submitting bids, negotiating terms for land acquisition, managing the design and project teams, as well as project management and putting disposal strategies in place.  

Catherine Haward, director of Wheatcroft Land, said:

“I’m thrilled that Chris has joined the team to enable further growth in 2020. As a family business, with just myself across all roles and functions to date, I’m excited by the potential of this additional resource for the year ahead.

“2019 was an exciting year with two fantastic residential developments – Ancaster View near Grantham and Swing Bridge Wharf in Moira now on the market. Having Chris on board broadens our horizons and will open far more exciting opportunities for us as both a commercial and residential developer.”

Catherine became managing director of Wheatcroft Land in 2013, replacing her father and pledging to diversify and grow the business. Catherine’s father originally set up Wheatcroft Land in 1989 after previously working as a chartered civil engineer and managing director of Wilson Bowden Plc. With a head office in the centrally located city of Leicester, Wheatcroft Land is in a great position to consider potential development sites for its commercial property portfolio and residential development portfolio across the Midlands.

Chris added:

“Having worked with Catherine as a consultant, it’s great to officially join the team in a full-time capacity. An as independent, family-run developer, Wheatcroft Land has a unique culture and approach to housebuilding. It means we can be much more bespoke when creating homes in each community - I really enjoy this aspect of the role.

“Furthermore, the Midlands is an ideal place to invest and so there is a lot for me to go for. The north/south divide appears to be narrowing and with increased development and regeneration within counties such as Lincolnshire, Nottinghamshire, Leicestershire and Derbyshire, they certainly offer many attractive prospects for residential and commercial development opportunities.

“It’s an exciting time not only for Wheatcroft Land, but the property market in the region, and I am confident we will contribute to the progression of the area by providing much-needed business units and housing.”

For more information about Wheatcroft Land visit

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