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East Midlands interior specialist begins work on world’s first ‘super boutique’ hotel

A Midlands-based interior fit-out specialist is working on the world’s first ‘super boutique’ hotel in London – the firm’s biggest contract in its 123-year history.

EE Smith Contracts Ltd, based in Leicester, has been awarded the multi-million-pound contract to provide the full hotel fit out of the highly-anticipated 5-star The Londoner, based in Leicester Square.

The £300-million development due to open later this year will feature 350 guest rooms, including 35 suites, as well as a variety of restaurants and lounges, a spa, two-screen cinema and a 1000-capacity ballroom.

The unique 16-storey building, dubbed the ‘iceberg hotel’, spans six levels below ground making it the deepest habitable basement in London and one of the deepest in the world.

EE Smith was awarded the contract by Edwardian Hotels London, and the development will be filled with the fit-out specialist’s bespoke joinery, metalwork, doors, wall panelling and bathroom fit-outs.

EE Smith managing director Neil Bottrill said:

“This is a milestone project for EE Smith and we are very excited to work on such a large-scale development in the heart of London’s West End.

“It is our biggest ever contract win and is leading an expansion in our capacity like never before.

“With cutting edge design by Yabu Pushelberg combined with Woods Bagot quality architecture, the interiors are beautifully unique, making us even more thrilled to be part of this iconic project.

“Our design development and production team are essential to the success of the manufacture of the unusual, cutting-edge concepts across the building, and we are now working around the clock to bring this innovative and diverse space to life.

“The Londoner Hotel will be an exciting project unveil for all parties involved and we hope all guests are overwhelmed by the quality and craftsmanship shown throughout the hotel, and look forward to its opening later this year.”

EE Smith Contracts Ltd has worked on a string of the top international hotels in London – including the Grosvenor House, The Langham and The Savoy – along with commercial buildings and private homes.

It is also currently working on the full interior fit out of a development of 15 apartments, offices and retail space at 55-91 Knightsbridge.


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