Pioneering Leicestershire estate agency to shake up market following investment

Leicester-based estate agency Hortons has its sights set on achieving national coverage after receiving a major six-figure private equity investment from Dunelm Partners.

The syndicate will take a stake in Hortons, with one of the firm’s partners, James Johnson, taking a seat on the board.

Mr Johnson is a former partner in law firm Clifford Chance and was previously a director of Leicester City FC.

Based in Loughborough, Hortons currently covers Leicestershire and Nottinghamshire but plans to use the investment to build its team of agents across the region, with a view to achieving national coverage within the next few years.

Founder Adam Horton said: “The phrase ‘people buy from people’ is at the centre of our brand.

“We’re building a community of experienced estate agents, who are all self-employed. Hortons helps them to develop their personal brands and build their businesses, establishing themselves as local experts whilst paring them with cutting edge technology.

“Our one point of contact service is enabling us to deliver a unique experience for our clients and so far we’ve had amazing feedback with hundreds of five star reviews.”

Rik Pancholi, director of Leicester-based Pattersons Commercial Law who advised Hortons on the investment deal comments:

“Hortons has a fantastic business model that is bringing a very modern and highly entrepreneurial approach to the estate agency market. It is a very flexible and innovative way of simultaneously creating value for the agents, the brand and ultimately the customers, who get that local service backed by expert support.

‘This is a market that is crying out for innovation and one that we are very active in as a firm. Adam and the Hortons team have seen this and have been bold in taking action, creating a very attractive investment proposition with huge scope for scale, led by , with what will now be invaluable support from working with James Johnson and Dunelm Partners.’’


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