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PR Agency Explains Motive Behind Rebrand

A Nottingham based digital PR agency has kicked off the new decade in style with a complete rebrand. 

Award winning London PR has now changed its official company name to Motive but will continue to focus on measurable marketing campaigns with tangible outcomes and detailed reporting – an approach the firm describes as ‘PR With Purpose’. 

They are now seeking to recruit at least four new skilled PR professionals as part of their growth plans for the new decade. 

The agency was founded by former Daily Mirror and Nottingham Post news journalist Steve McComish back in 2008. 

He said he and his team had chosen Motive as the dictionary definition of the word as ‘a strong reason for doing something’ fits in well with the company’s commitment to PR with Purpose and helps differentiate them from ‘fluffy’ PR companies. 

The Motive team have won a clutch of awards for their creative digital PR campaigns which have helped a number of ecommerce brands, such as Nottingham based Musclefood.com, to significantly grow. 

They’ve also helped several clients win awards and attract VC funding and other investment, working with businesses such as The London School of Marketing, personalised gift site My1stYears.com and car leasing giants LeaseCar.uk. 

Motive MD Steve McComish said he felt 2020 was a good time to shake things up. 

He said:

“Changing our company name and all our branding was a big decision but we feel it’s the right one. 

“While we enjoyed trading as London PR, and had great success with the name, it was always fundamentally a keyword domain. It worked brilliantly in Google with the site ranking number one for search terms such as London PR and London PR agency. We were also on page one for lots of other search terms such as PR in London and PR agency London. 

“As a marketing strategy it definitely did the business, bringing in a mountain of leads and new clients in the early days. But as we grew as an agency and began picking up awards and building our own reputation, we found the sort of work we wanted to do was less likely to come to us through a Google search and therefore the keyword domain became less important. 

“Instead, as our reputation for great work and well-measured results grew, word of mouth became our most important source of new business. So in summer 2019 we decided that we wanted a new distinctive brand which we could own and fully stand behind. 

“We chose to work with external specialised branding agency on the development of a new brand which would be more than just a name change.  

“The branding agency team helped us define our key messages to come up with an identity which better communicates what we have always done best – purposeful PR campaigns with clear goals and objectives, tangible outcomes and well-measured results. Award winning campaigns that get people talking, clicking and sharing.” 

For more information about the agency please visit www.MotivePR.co.uk 


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