Penny Hydraulics bring their marketing more, together

Added by Love Business East Midlands | 14 December 2019

The lifting equipment manufacturer has commissioned Derbyshire-based full-service marketing agency Purpose Media to support its ongoing marketing strategy.

One of the UK’s leading hydraulic lifting manufacturers, Penny Hydraulics have been in business since 1978.

The team at Purpose are working with the company to support the evolution of Penny’s brand message and communications.

Purpose Media’s work will see a multi-channel approach across a variety of marketing disciplines, including video, social media and website development. Using persona-driven analysis to create collateral that resonates with audiences.

Purpose’s appointment comes after the team at Penny Hydraulics were left unsatisfied with results from previous marketing efforts.

Commenting Dan Casey, Marketing Manager for Penny Hydraulics, said;

“Our existing contract with an SEO focused agency was due to expire, so we decided to explore some new options to help to drive the Company forward.

Purpose Media were one of three agencies that we spoke with and their approach and desire to understand our business separated them from the pack.

The team at Purpose Media have completely changed our way of thinking and have some brilliant tools to help us uncover new ideas and processes to improve our marketing output. They understand what we want to achieve and are totally committed to helping us get there.”

Purpose Media Account Director, Jamie Bourn, said;

“The process we’ve created to understand the goals of our clients, and the behaviour of their customers, means we can work with Penny Hydraulics to realign their strategy and make it more coherent.

We pride ourselves on our holistic, persona-driven approach and are delighted to be working with Penny for the foreseeable future.”

Picture: L-R - Jamie Bourn, Matthew Bonser, Claudio Davanzo, Robin Penny (MD), Ashley Holmes (Financial Director), Richard Short (Sales Director), Daniel Casey (Marketing Manager), Tim Penny (Service Director)

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