Inspiring Business by Sharing Success

How to build an effective brand

What is a brand and how do you build one? How do you create a message and an identity which resonates deeply with your customers and inspires them to do business with you? In this episode, two of the region’s leading experts in sales and marketing discuss the importance of brand.

Stephen Megson, Managing Director, Quiet Storm Solutions and Gemma Orton, Managing Director, Mocha Communicates

Listen to the Podcast now:

 

Your brand is more than just your logo and your visual identity.

It is the very essence of your business, the thing that makes it special, unique and different.

Your brand is the emotional pull that draws people towards your organisation. It’s the reason why your customers choose to do business with you instead of any of your competitors

But have you ever stopped to ask yourself what your brand says about your business?

Does it reflect the values and beliefs you hold? Does it tell a story and make people want to join you on your journey?

In this episode of the Love Business Podcast, we look at the importance of brand and how to build one.

Stephen Megson, Managing Director, Quiet Storm Solutions and Gemma Orton, Managing Director, Mocha Communicates, share their tips, insight and experience on how to build a brand that reflects what you are truly about as a business and really resonates with your ideal customers.

With more than 40 years’ combined experience in the sales and marketing arena, Steve and Gemma take a closer look at the key elements of a successful brand and how they can be translated into a compelling narrative which inspires customer loyalty and delivers success.


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