Getting media attention for small businesses

Added by Love Business East Midlands | 4 December 2019

UPDATED: 2 January 2020

How do you get your small business in the press and why would they want to hear from you? And once you’ve secured some good publicity, how do you capitalise on it?

One of the region’s leading PR professionals shares his top tips on getting media attention.

Jon Smart, PR & Communications Consultant, JSS Media

Listen to the Podcast now:

 

Every business, no matter how big or small, relies on its reputation among its customers, its stakeholders and the general public for both its survival and its success.

As the famous saying goes, there’s no such thing as bad publicity.

But, as a small business, how do you get it? How do you craft the perfect story about your business to capture the attention of journalists, and get them to write nice things about you?

And once they have, what do you need to do to maximise the publicity and stay in the public eye?

In this podcast, Jon Smart shares the tips and tricks he has picked up during his 20-year career as a business journalist, magazine editor and PR & communications professional.

Jon talks about the five crucial elements of a good news story and how to make it interesting to the readers of the publications you are targeting.

He looks at the importance of building good relationships with journalists and media partners and how this can help when it comes to sending your stories out there.

And he also shares his advice on what your business can do to maximise the reach and potential of any media coverage your business has been able to secure by leveraging its value.

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