Nottingham hair company beats world-renowned brands to prestigious award

Added by Love Business East Midlands | 21 November 2019

SOS Haircare is delighted to announce its success at the 2019 Pure Beauty Awards, which were hosted at London’s 8 Northumberland Avenue.

The ceremony honoured the best in skincare, haircare, makeup and beauty for 2019, with a massive 400 guests attending to celebrate the industry’s achievements. 2019’s awards night was the 18th annual Pure Beauty awards and had a record number of applicants in every awards category, so the competition was stiff.

Directors Ross Carlin and Danny Richardson were thrilled to scoop the silver award for Best New Hair Product, beating the other category nominees, which included established haircare brands like Sea Magik, label.m and Philip Kingsley. The hair product is an all-natural vitamin drink to help grow thick, healthy hair.

As a new company of just over a year, the team based in Nottingham were incredibly pleased that the judges recognised the care, innovation and creativity that went into creating SOS Haircare’s scientifically backed formula.

Director Danny Richardson, who is also the owner of Black Cactus Salon in Sheffield, wanted to be able to recommend a product to his star-studded list of clients that made a difference to their hair. By utilising the superfood prickly pear cactus alongside proven ingredients like biotin, bamboo extract and horsetail plant extract, SOS Haircare has been able to create a powerful, stylish and effective haircare product that is already making a name for itself in the crowded beauty industry.

“We are incredibly delighted to have the plaudits of, not only industry experts, but also the general public on how effective our product is,” said Ross Carlin, Director of SOS Haircare.

“We set out to create a product which would provide a huge benefit to customers and be at the forefront of innovation and we have found that in the amazing ingredient of cactus extract. After spending more than a year developing an effective product that also tastes delicious, we are very excited to see that people agree that our product is one of the best hair care products available on the market today,” Ross continued.

Other winners of the night included Batiste, Living Proof, Noughty, Palmers, Bondi Sands, Charlotte Tilbury and Remington.

Find out more about SOS Haircare on its website: sos-haircare.com

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