Inspiring Business by Sharing Success

Tank goes from strength to strength with new fitness client win

Tank goes from strength to strength with new fitness client win

One of the fastest growing global fitness brands has appointed digital PR agency Tank to deliver an ambitious lead generation campaign for its first ever UK locations.

Orangetheory Fitness has locations in 48 states and 21 countries, with a total of 1,260 locations worldwide, and has launched two new venues in the UK, namely Derby and Altrincham. For both, Tank has been chosen to use a mix of Google Adwords, Facebook Advertising, LinkedIn Advertising, SEO, email marketing and marketing automation to attract new clients.

Created to revolutionise the gym and personal trainer experience, Orangetheory’s ethos is built on a combination of science, coaching and technology to make sure anyone who tries it feels successful.

Located in Nottingham’s Lace Market, Tank was one of a number of national PR, digital and lead generation agencies approached by Orangetheory Fitness, winning the client through a competitive pitch process.

With a wealth of sports-specific sector experience, including Versaclimber, Tank works with high-profile brands across the UK, Europe and North America to boost sales and increase bookings.

 Matt Adey, sales and marketing director from Orangetheory Fitness, said:

“We were impressed with Tank’s personalised approach. As a team they really listened to our needs and gave us confidence they would be a true partner as we embark on building our brand in the North and Midlands.”

Martin Harris, head of digital at Tank, added:

“Over the past 18 months we’ve landed contracts with the Silicon Valley robotics company, Bossanova and the personal charity of one of the most famous TV stars in the world. The calibre of our client base is outstanding, and we are pleased to add Orangetheory to our roster.

“This new partnership is testament to our growing digital division, particularly our strengths with marketing automation and PPC. Digital is at the forefront of what we do - not an add on - and we’re looking forward to working with a groundbreaking fitness company that is proven to deliver results.”

In the PR Week Global Agency Business Report 2019, Tank ranked 167th in the UK and 330th in the world.

For more information on Tank, visit

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