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Leading Digital Marketing Agency Work with Master Pools Guild on Re-brand

The Master Pools Guild, a global network of luxury pool designers, has announced the launch of an exciting company rebrand in association with leading digital marketing agency, Adtrak.

The new brand has been developed to bring the company up-to-date for a modern market, whilst also ensuring consistency across all brand elements and cementing the Guild’s standing as industry leaders.

The project has been headed up by Nottingham-based marketing agency, Adtrak, and has involved a complete overhaul of the Guild’s brand, including its logo, colour scheme, font, tone of voice, social media icons and brand guidelines.

Chris Robinson, Managing Director at Adtrak, said:

“We knew that the Master Pools Guild could benefit from a rebrand. Not only would this refresh and re-energise their global identity, but it would also achieve a strong and recognisable brand which can be applied consistently across all their marketing channels.

“The team at Adtrak have developed a brand which tells the MPG story in a much stronger, more unified way. We have introduced a new colour palette, which includes a distinctive bright orange intended to help the Guild stand out against the industry’s popular blue tones. We have also worked closely with the Master Pools Guild to create a clear and consistent tone of voice which reflects the company’s core values and vision for the future.

“We’re thrilled with the finished result and have loved working on such an exciting project. We will continue to support the Guild following the launch of the new brand, ensuring it is applied effectively.”

The extensive rebrand project, completed by Adtrak, was announced to Guild members at a week-long Master Pools event in Toronto, Canada. Adtrak attended the Toronto event and were on hand to launch the rebrand in partnership with the Guild.

Whilst in Toronto, the Guild held their annual EDGE Marketing Awards. Three Adtrak clients received an award  - including Morehead Pools for ‘Best Website Relaunch’ and ‘Best Animated Video’ - solidifying Adtrak’s reputation as the leading digital marketing agency within the pool design industry.

Adtrak have worked in partnership with the Master Pools Guild since May 2018, when they were officially named a Master Pools Guild Essential Service Provider. The exclusive collaboration between the Guild and Adtrak aims to provide Master Pools Guild members with market-leading web design and digital marketing advice, helping them to promote and grow their businesses online. Since launching the partnership, Adtrak have welcomed 15 pool building companies onboard, redesigning their websites and undertaking digital marketing and social media strategies. They also have appointments lined up with further pool companies following the event in Toronto.

Based predominantly in the USA and Canada, but with over 100 elite members across the globe, The Master Pools Guild specialises in luxury commercial and domestic pool design. It is a selective, invite-only group, with members placed carefully to avoid competition. The partnership between Adtrak and the Master Pools Guildforms part of Adtrak’s plans as they continue to expand their services to the USA.


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