Inspiring Business by Sharing Success

Wise Living gets £33 million boost

Wise Living, the SDL Group’s build-to-rent (BTR) division, has secured a further £33 million round of funding from real estate investors ICG-Longbow.

This accelerates its ability to work with developers to support its ambition of building and managing thousands of high quality rental homes across the UK.

Wise Living already has several BTR schemes nationwide including in Birkenhead, Telford, Mansfield and Coventry. With this additional investment, it is now ramping up its efforts to partner with developers looking to expand into the BTR sector.

The team at Wise Living is challenging the standards set in the private rental sector (PRS) by putting the tenant at the heart of everything it does. Each of its homes is professionally managed and schemes are designed to help communities flourish and drive higher living standards, making it the provider of choice for tenants, local authorities and developers.

Following the investment, Andy Deller, Director at Wise Living said;

“This additional funding is a real vote of confidence that helps us move up a gear with our plan to not just build homes, but thriving communities.

“It is well documented that there is a housing shortage in the UK, and many properties don’t give families the space and comfort they need. That’s why our aim is to develop communities that tenants love to call home. The new investment means we have extra funds available to work with with more developers to derisk their schemes and deliver the homes that tenants across the UK are crying out for.”

Kevin Crowley from ICG-Longbow commented:

“We are delighted to further expand our commitment to the BTR sector and to Wise Living - and are very excited to continue to support the development of good quality and accessibly priced rental homes over the upcoming years.”

The investment follows research carried out by the National Housing Federation that has found around 8.4 million people in the UK live in insecure, unaffordable or unsuitable homes. Wise Living is aiming to lead the revolution to change this, and is part of the SDL Group, which was recently named the fastest-growing business in Nottinghamshire, as well as Nottingham Post Company of the Year.

To find out more about Wise Living, please visit

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