Inspiring Business by Sharing Success

Burbage business shortlisted for new national Amazon Small Business Award

Amazon has announced that Rock Star Academy from Burbage has been shortlisted at the first ever Amazon Small Business Awards.

The Amazon Small Business Awards will celebrate inspiring and unique UK small businesses selling on Amazon. The awards recognise small businesses across three categories: Small Business of the Year, Exporting Small Business of the Year, and Innovative Small Business of the Year.

.Burbage’s Rock Star Academy, shortlisted for the Small Business of the Year Award, specialises in guitars, musical instruments, musical accessories, clothing and online music lessons.

“We are honoured to have been shortlisted for Amazon’s Small Business of the Year Award” said Matt Cropp, Director, Rock Star Academy. “It’s fantastic to be recognised as one of the UK’s top small businesses and is a real reflection of the hard work that we have put in over the past 11 years to grow our brand and business.’’

Amazon customers with a valid account are invited to select the winner, by voting for their favourite nominee in each category, until 11:59pm GMT on Sunday 24th November. When customers vote by visiting: they will enter a prize draw with up to 100 prizes on offer. 

“Small businesses like Rock Star Academy are the backbone of Amazon’s drive for offering customers great value, selection and convenience,” said Simon Donegan, Head of UK Seller Services, Amazon, who announced the shortlist at the Amazon Academy held in Birmingham today. “These awards give us the opportunity to recognise and showcase some of the most impressive small businesses in the UK, and help others learn from their successes, and we are thrilled to be able to offer the winners a trip to our global head office in Seattle.” 

Small Business winners from each category, due to be announced on 4th December, will receive a prize package including six months of dedicated account management, £10,000 of Amazon advertising credit, and a trip to Amazon’s Seattle head office to meet senior business leaders and receive 1-2-1 training on growing their business.

The nominees have been evaluated on a range of criteria in keeping with Amazon’s own customer obsession and dedication to offering the best available product selection and utmost convenience. The awards aim to identify small businesses that demonstrate deep customer centricity; that offer unique products that address customer needs innovatively; and that have a truly inspiring origin and company vision. 

Since opening its sites to smaller, independent sellers nearly 20 years ago, Amazon has been a growth engine for millions of small businesses around the world. In 2000, 3 per cent of physical gross merchandise sales on Amazon came from third-party businesses. By 2018 this increased to 58 per cent, following years of investment in technology, infrastructure and selling tools to help them grow their business. Tens of thousands of UK-based small businesses now sell their products on Amazon’s global sites, helping to support more than 80,000 UK jobs and achieving over £2bn of export sales in 2018 alone. 

In June, Amazon launched its Clicks and Mortar programme to help small businesses grow on both the high street and online. Over the course of the programme, more than 100 small online brands are being given the opportunity to test physical retail for the first time in pop-up shops around the country. Amazon is also helping create over 150 full-time apprenticeships in small online businesses through a £1 million SME Apprenticeship Fund, while the Amazon Academy training programme, which is running today in Birmingham, provides free digital training to help businesses to grow their sales and boost exports.

The full Amazon Small Business Awards shortlist is:

Small Business of the Year Award

  • Free Soul, based in London
  • Gamely Games, based in Brighton
  • Life’s Little Recipes, based in Devon
  • Little Soap Company, based in Worcestershire
  • Rock Star Academy, based in Leicestershire

Innovative Small Business of the Year Award

  • Bearhug, based in Cardiff
  • Disposable Green, based in Middlesex
  • Sandy Leaf Farm, based in Oxfordshire
 Exporting Small Business of the Year Award
  • Dotty Fish, based in Hampshire
  • Naissance, based in Neath Port Talbot
  • Niré, based in Tyne and Wear
To learn more about the millions of small and medium-sized businesses selling in Amazon’s stores, visit:

< Back