Amy targets Olympics dream

Quiet Storm business development manager Amy Allcock is hoping to take another step towards her Olympics dream this weekend when she represents Team GB at the World Athletics Championships.

Loughborough-based Amy, who joined the Quiet Storm team earlier this year, is currently on a career break as she is competing in the event, in Doha, with Olympics qualification in her sights beyond that.

A speed-based runner, she is aiming to represent Team GB in Tokyo next year as part of the Women’s 4x400m Relay Team, but also individually over the 400m distance.  

Team GB takes part in the heats at 5.45pm (UK time) on Saturday 5 October, with the final at 7.15pm on Sunday 6 October.  

Amy currently trains six-times-a-week, putting in up to four hours every day in all weathers, but is taking a short break from work in the run-up to this summer’s events to focus fully on achieving her Olympics dream.

In 2018, she was ranked as the UK’s third-fastest female over 400m, and 45th in the world. Her personal best stands at 51.36 seconds. She was part of the 4x400m teams that won bronze at the IAAF World Indoor Championships and the European Championships in 2018.

Amy is set re-join the team at some point later in the year, to resume her role helping clients to achieve growth using bespoke digital marketing solutions.

She said:

“Olympics qualifying has started, so it’s all about getting experience in the right places. Competing in Japan and Doha over the summer has been great preparation for me, as I’ve only done European-based championships before.

“I’m based in Loughborough until 2022 and my main focus is bringing home an Olympics medal next year, but I’m looking forward to resuming my role with Quiet Storm at some point in the future and am grateful for the support they’ve given me in accommodating my training regime to help me achieve my goals.”

Steve Megson, Managing Director of Quiet Storm, said:

“The whole team is really proud of what Amy has achieved so far and we’re all rooting for her to do well in the run-up to the Olympics.

“She’s a great asset to the business and we look forward to her re-joining the team later in the year.”


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