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Free event at Leicester business Festival explains how to create customer-focused marketing plans

The owner of a Leicestershire marketing agency will be speaking at next month’s Leicester Business Festival explaining how organisations can create customer-focused marketing plans to drive growth.

The three-hour seminar: ‘How to create effective customer-centric marketing plans’ will take place on Wednesday 6th November from 2-5pm at the King Richard III Centre in Leicester.

Led by Jess Shailes, MD of  full service agency The Ideal Marketing Company, the free event is aimed at business owners, managers and marketers looking to grow their business.

“Many of the companies that we come across have many ideas about what they should be doing with their marketing but are confused because it feels like everything is important and it’s hard to know where to start,’,” Jess explains. “When working with clients, we often start by getting back to basics: focusing on knowing and understanding the customer and using that knowledge to drive the creation and implementation of effective marketing plans.”

The interactive workshop will take delegates through the process of grouping and defining different customer groups into ‘personas’ as the crucial first step in developing a marketing strategy that supports business goals and  yields a positive return on investment.

Delegates will have the opportunity to create up to six personas and learn how to prioritise and build them into a comprehensive marketing plan.

Jess adds:

“The aim is to give delegates a practical strategy that they can use within their own business as well as documentation which can be used again and again; to build a marketing plan as well as identifying key marketing channels, messages and campaigns.“

This is the second time that Jess has spoken at the Leicester Business Festival which runs from October 28th – November 8th.  With over 100 events planned across the city and county, it is the region’s largest business event. Jess has also spoken about digital marketing at national conferences as well as local business events.

The Ideal Marketing Company is a full service agency based in Market Harborough and set up in 2003. Jess took over ownership of the company at the start of the year, having been head of digital marketing there for six years. She has over14 years’ experience in the marketing industry. 

The ‘How to create effective customer-centric marketing plans’ seminar will take place on Wednesday 6th November from 2-5pm.  Refreshments will be provided and entrance includes access to the Richard III Visitor Centre.  Entry is free but delegates must register on the Ticketleap page by searching for ‘Ideal Marketing Company’.

See for more information.

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