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Spike in demand for shaving products sees warehousing firm getting in a lather before Father’s Day

Spike in demand for shaving products sees warehousing firm getting in a lather before Father’s Day

A national warehousing and logistics firm based in Crick is gearing up for an extra busy period in the run-up to Father’s Day (Sunday 16th June), due to a rise in demand for quality shaving products made by one of its clients.

King of Shaves, a British company specialising in cruelty-free shaving, skin and beard care products, generally sees a 33% increase in demand before Father’s Day as its gels, oils, balms and other shaving essentials are bought as presents for dads across the UK.

As the retailer distributer of King of Shaves, The NX Group expects this demand to mean increased deliveries from its warehouse in Crick.

Graham Welsh, Sales Director of King of Shaves, said:

“Most dads will have enough ties and socks already, but all dads appreciate a smooth, comfortable shaving experience, so our range of quality products would make the perfect gift. The NX Group will help ensure deliveries of our gels and shaving oils reach their destination in time for Father’s Day.”

The NX Group distributes King of Shaves’ products to UK branches of Waitrose, Sainsbury’s, Morrisons, Boots and Superdrug, as well as various Amazon distribution centres.

Neil Powell, Managing Director of The NX Group, said:

“We’re well prepared for seasonal shifts in demand for all our clients, and we’re ready for the expected increase in orders for King of Shaves’ range of products stocked in our warehouse and delivered by our closed pallet network in the run-up to Father’s Day.”

Created in 1993, King of Shaves is now firmly established as a leading challenger brand in the UK. Its range of advanced animal-friendly shaving, skin and beard care products is available in the UK from leading retailers, as well as from its online shop at

For more information about The NX Group, visit You can also follow the company on LinkedIn and on Twitter via @thenxgroup.

The NX Group is a comprehensive suite of supply chain solutions for businesses that require an extra level of quality and care for their products, including brands such as King of Shaves, incognito®, Asvina and IT Luggage. Based in the Golden Triangle of Logistics in Northamptonshire, its distribution, warehousing and courier divisions have grown year on year, thanks to its emphasis on customer service and its personal approach. The firm operates a dedicated transport service providing security, reliability and an efficient service to customers.

Caption: NX Group employees (L-R) Rebecca Bateman, Victor Vornicescu, Richard Mallard and Aliona Sturza at the firm’s warehouse in Crick, in front of thousands of King of Shaves products, ready to be shipped out for Father’s Day.

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