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Wolf Italian Street Food chooses Nottingham as its next UK franchise location

A UK Italian street food chain offering fresh, healthy Italian meals with a modern twist is set to open its next franchise on Market Street in Nottingham with help from Fraser Brown Solicitors.

Tapping into the nation’s love for authentic Italian cuisine and fast, high quality healthy food, Wolf Italian will open its new 55-seater venue on 29 May at 34 Market Street in the heart of the city centre, creating 12 new jobs for the city.

Serving up traditional, wholesome, street food style dishes fresh from the carts of Italy, Wolf Italian customers can expect a unique all-day dining concept with the option to choose from bespoke dishes freshly made to order, as well as traditional favourites to be enjoyed in the restaurant or on the go.

Choose from artisan avocado breakfast dishes and pastries washed down with Wolf’s own brand coffee, build your own lunchtime dishes including the ‘piada’ – Wolf’s signature flatbread with a choice of marinated protein, Italian sauces, deli toppings and salad, or sit down with a bowl of fresh pasta or pizza and a chilled tipple of your choice in the spacious dining area.

The Wolf experience can be as speedy or relaxed as customers wish, with the option to dwell with good coffee and WIFI, grab tailored counter-led fresh food to go, or order from the convenient Wolf app on the iPad table devices for a seated dining experience. 

The Nottingham franchise is the latest addition to Wolf’s seven existing UK sites in Chiswick, Wembley, Reading, Manchester and Leeds.

Fraser Brown Solicitors has been working with Wolf Italian since 2017, advising on the roll-out of its UK franchises. Supporting work has included preparation of franchise agreements, management agreements, side letters, advising on resales, property aspects, brand protection and associated legal aspects of operating a growing network of franchises in the UK.

Fiona Boswell, partner and head of franchising and commercial services and James Woodward, senior associate in commercial property at Fraser Brown Solicitors, advised on the Wolf Nottingham site on roll out of franchise documentation and secure the lease for Ehsan Shammasizadeh (the franchisee).

The venue will be based in the historic listed Market Street building spanning 1972 sq. ft across two storeys which was previously home to Graham Hill Menswear.

Tim Entwistle of Wolf Italian Street Food said:

“With franchises all over the UK opened with the contract roll out assistance of Fraser Brown, moving to Nottingham felt like the next natural step for us and we’re thrilled to be opening our doors in the heart of this established city, bringing with us nutritious, healthy Italian cuisine to Nottingham’s already vibrant food and drink scene. Our new central, historic location is ideal with its high ceilings and large open spaces and we aim to recreate a chilled space for our customers to dwell in.

“Our food is inspired by our Italian chef who uses the finest, local produce aimed at people that want great tasting food that’s also good for them, and we aim to make authentic and fresh Italian dishes that are versatile and accessible all day. As well as popular breakfast options such as avocado and poached eggs and our fresh moreish pastries, we also have our very own Wolf branded coffee which is handmade in Devon.

“Our lunch options include a range of delicious fresh salads and bespoke tailored food options that can be freshly prepared to go, such as our ‘piada’ and we also serve up fresh pizza and pasta and have an alcohol licence so customers can enjoy a cold brew with their meals.

“We’re currently looking to recruit for all staff positions at our new Nottingham site and welcome any local artists to help us create a unique piece in our store that can be a nod to our new location.”

Ehsan Shammasizadeh, franchisee of Wolf Italian Street Food in Nottingham, said:

“From a franchising perspective Wolf is a strong, innovative brand with a simplistic and fresh concept that will be well received in Nottingham. 

“Its Market Street location is ideal for reaching city residents, visitors and the student population and the building itself is built to accommodate not only those looking for all-day eating occasions but also for evening events such as open mic nights and talent shows.

“We envisage Wolf being a hub to celebrate talent and creativity and we want to welcome everyone to keep an eye out for events taking place once open.

“As a franchisee working with Fraser Brown for the opening of Wolf in Nottingham, the process has been seamless and efficient. Wolf has so much potential and I look forward to watching the company grow.”

Fiona at Fraser Brown Solicitors said:

“Having worked with Wolf for the opening of its other UK franchises, it’s been a pleasure to advise on the latest franchise addition to the East Midlands in Nottingham, especially with Fraser Brown having a solid presence and franchise expertise in the region and with our headquarters in the city centre. We look forward to continuing our support of Wolf’s future UK franchises and wish them every success for the opening and future."

James at Fraser Brown said

“The Nottingham site is sure to be well received by food lovers and the Market Street premises is well situated to receive good footfall in the city centre.”

Wolf Italian Street Food has plans for further UK franchises in Manchester and Glasgow, with the new sites set to open in 2019.

Starting opening hours for Wolf Italian Street Food will be every day from 7am to 8pm.


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