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Distribution deal for hay fever products manufacturer sealed in time for summer

Distribution deal for hay fever products manufacturer sealed in time for summer

Northants-based logistics firm The NX Group has recently secured a deal to deliver a full, integrated supply chain of services to an internationally-distributing organic hay fever products manufacturer. The deal was secured thanks in part to the transport firm’s considerable knowledge of the health, wellbeing and beauty products sectors.    

HayMax is a drug-free, natural and certified organic range of allergen barrier balm products aimed at preventing allergens such as pollen from entering the body. The Bedfordshire-based company began trading in 2005, since which time it has been pioneering organic products in the medical world in line with its principles of buying locally, maintaining ecologically sustainable practices and trading ethically. Following a decision to outsource its stock management and distribution, HayMax began working with The NX Group last month across its warehousing, ecommerce, international shipments and retail distribution services.

As well as being available to the 13 million people across the UK affected by hay fever, HayMax also distributes via The NX Group to Spain, the Czech Republic, Denmark, Malta and Romania, as well as further afield to Mexico, Australia and the USA. The full range of HayMax products is stocked by The NX Group at its secure warehouse in Crick, out of which base the products are delivered – always by The NX Group – to Boots, Morrisons, Holland & Barratt and Ocado, as well as to independent pharmacists and health stores.

Max Wiseberg, Managing Director of HayMax, said: “Of the several companies we considered outsourcing to, we chose to work with The NX Group as we found them fairly priced and cost-effective, as well as close to us geographically.

“Our decision to opt for The NX Group was also due to their established knowledge of the beauty and wellbeing sector and its retail markets, as this gives us extra assurance that our UK-wide and international shipments will be packaged, handled and delivered safely.

“Outsourcing the handling and distribution of our stock was at first a daunting prospect, but The NX Group has been nothing short of excellent. They have taken care to gain a thorough understanding of our business and products, which gives us confidence that our goods are in the best hands.”

Chris Kelly, Director of HayMax, added:

“Aliona is our main contact at The NX Group and we have found her to be on the ball and efficient. She has also taken the time to get to the bottom of any potential issues straight away.”

Mark Moody, Commercial Manager of The NX Group, said: “Following a positive start, we are greatly looking forward to building our working relationship with HayMax. With summer on the approach, we are keen to ensure that each stage of the supply chain runs as smoothly as possible for HayMax as they enter their peak demand season.”

Further information about HayMax and its product range is available at For more information about The NX Group, visit You can also follow the company on LinkedIn and on Twitter via @thenxgroup.

The NX Group is a comprehensive suite of supply chain solutions for businesses that require an extra level of quality and care for their products, including brands such as King of Shaves, incognito®, Asvina and IT Luggage. Based in the Golden Triangle of Logistics in Northamptonshire, its distribution, warehousing and courier divisions have grown year on year, thanks to its emphasis on customer service and its personal approach. The firm operates a dedicated transport service providing security, reliability and an efficient service to customers.

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