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Lincolnshire coast and caravans contribute millions to UK tourism boost

Tourism in Lincolnshire and the East Midlands has boosted the UK economy by millions of pounds, according to research in conjunction with Duncan & Toplis.

The independent report from the UK Caravan and Camping Alliance, in conjunction with East Midlands accountants and business advisers, Duncan & Toplis, is the first time the economic value of holiday parks and campsites across the UK has been analysed. The report includes parks and sites of all sizes and types, including glamping sites, lodges and chalets and caravan holiday homes.

‘Pitching the Value’ found that England’s holiday park and campsite sector makes a substantial contribution to England’s tourism economy. £6.81bn is generated each year and over 126,000 jobs are supported across the sector.

In the East Midlands alone, there are a total of 39,000 pitches which includes caravan sites, glamping spots and cottages that can be found spread across the coast and inland, from Skegness to Newark. 96% of visitors come from within the UK, while 4% come from outside the UK.

Last year, it was reported that coastal tourism contributed £494m to tourism figures in 2017, an increase of £39m from 2016. Seaside towns and attractions also brought in 2.8m visitors and more than 6,100 local people were employed in the tourism sector.

Duncan & Toplis director Michele Coe-Baxter believes that Lincolnshire’s popularity is a welcome boost for businesses and the UK alike:

“It has been widely reported that coastal towns are struggling, however tourism across Lincolnshire is booming. The UK Caravan and Camping Alliance’s report has highlighted just how popular staycations are and has shown the value that our coasts have for the wider economy.

“These figures underline the importance of tourism in the regional economy; coastal towns contribute hundreds of millions of pounds with millions of visitors enjoying Britain’s beaches and coastlines.

“While it’s a multi-million pound industry, tourism faces some unique challenges and opportunities, particularly regarding the irregularity of turnover. For many seasonal operators, financial support and business advice is essential to their success and their ability to manage the predictable and unpredictable peaks and troughs in turnover. Right now, things are looking really good for the coastal tourism, but it’s vital that these businesses are prepared for the future so they can continue to boost local economies and provide exciting, affordable holiday options for families across the country.”

Organisations such as the Coastal Highway Committee, Lincolnshire Coastal Destination Business Improvement District (Lincolnshire Coastal BID) and Visit Lincs Coast bring local businesses and residents together to promote Lincolnshire’s coastline and encourage tourists to visit.

Lisa Collins, manager at Lincolnshire Coastal BID, said:

“Lincolnshire’s coastline is a vibrant attraction for families, holidaymakers and nature-lovers alike thanks to its diverse offering up and down the strip.

“At Lincolnshire Coastal BID we recognise the importance of coastal tourism to boosting Lincolnshire’s economy, and these figures back our continued efforts to draw in new tourists from the UK and abroad.”

Duncan & Toplis will host a free Caravan and Leisure Seminar at Southview Leisure Park, Skegness on Wednesday 22nd May from 7:30am to 10am. Guest speakers from Barclays, Wilkin Chapman and Duncan & Toplis will provide insights into social media, employment rights and succession planning. Breakfast rolls, tea and coffee will also be provided free of charge.

To book your place, please visit to RSVP before Wednesday 15th May.

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