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Sky's the limit for Barratt Homes' year of fundraising for Air Ambulance

Leading developer Barratt Homes, based in Halesowen, has announced Midlands Air Ambulance as its charity of the year for 2019.

Barratt Homes West Midlands Announces Midlands Air Ambulance Charity as their Charity of the Year

Each year, the five star housebuilder dedicates a year of fundraising to one chosen charity via events such as the annual Sportsman’s Event, golf day and weekly dress down days.

Midlands Air Ambulance provides services across six of the counties in the Midlands, including: Staffordshire, Shropshire, Gloucestershire, West Midlands, Worcestershire and Herefordshire, making it the largest air ambulance operating region in the UK.

The charity, which started in 1991, has responded to over 50,000 missions and is one of the country’s biggest and busiest air ambulance organisations. The charity needs in excess of £9 million every year to keep it operational, with each mission costing £2,500 in total.

Adrian Farr, Managing Director of Barratt Homes West Midlands, said,

“We are pleased to announce that our 2019 charity of the year is the well-deserving Midlands Air Ambulance.

“The charity does a tremendous amount for those in need and we’re really happy we can support the valuable work they do in the Midlands area.

“Midlands Air Ambulance doesn’t receive any kind of funding from the government or the National Lottery, so we felt it was important to dedicate our fundraising in 2019 to this worthy cause.”

The charity currently has three aircrafts and each mission a helicopter makes will carry a pilot, two paramedics or flight doctors and full life-support medical equipment on board.

Jon Cottrell, corporate development executive for Midlands Air Ambulance Charity, said,

“We’re so grateful that Barratt Homes have chosen Midlands Air Ambulance as their charity of the year.

“We can’t wait to see the range of fundraising events being held throughout the year, and as the charity relies on support from local businesses and the public, these fundraising efforts really will save lives.”

The first 60 minutes after a patient’s injury are the most precious. Often referred to as ‘the Golden Hour’, if a patient reaches hospital in this time their chances of survival are increased exponentially. Midlands Air Ambulance have bases that can reach 90% of the entire region eight minutes, meaning patients have a higher chance of survival.

The Midlands Air Ambulance assists anyone in a critical condition across the six counties, with 65% of their on board crew trained to administer critical care at a practitioner level so patients can receive the highest level of pain relief at the scene of the accident.

For further information on Barratt Homes West Midlands developments please call the sales information line on 0333 355 8475 or visit

Picture Caption: Adrian Farr, Managing Director at Barratt Homes West Midlands

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