Inspiring Business by Sharing Success

Furry Tail Ending for Local Dog Lovers’ Fundraising

Local dog holiday specialists Barking Mad are in (puppy) love after sponsoring a second Dogs for Good assistance dog puppy named Wendy.

The money raised through events such as coffee mornings and dog walks will support gorgeous Wendy, a yellow Labrador x retriever, throughout her important first year with puppy socialiser Michael.

Dogs for Good, formerly known as Dogs for the Disabled, trains dogs to help children and adults with all sorts of challenges, including autism, physical disabilities, special educational needs and dementia. Every penny donated to this innovative charity helps with exploring ways dogs can enrich and improve lives and communities. Barking Mad have worked with the charity since October 2017 and also sponsor a 10 month old Labrador called Prince, who has recently represented the charity at several Dogs for Good fundraising talks.

Barking Mad was allocated a second puppy from a litter whose names had to begin with W due to a naming system which ensures that every puppy’s name is unique. Barking Mad felt that it was only fitting to christen their puppy with the name Wendy, which alludes to the company’s origins in the small Cumbrian town of Kirkby Lonsdale, which has links with the fairy tale of Peter Pan. Author J.M. Barrie was a regular visitor to the market town and is said to have based the characters on the vicar’s children.

Cathy Martin of Barking Mad’s Kettering, Corby & Market Harborough branch said,

“It’s been really exciting following the progress of puppy Prince and for our fundraising to now support and train another puppy is doubly exciting! Dogs are at the heart of our business so it’s a real honour to be able to help contribute to the amazing work which this inspirational charity undertakes.”

Cathryn Simpson, Corporate Partnerships Manager for Dogs for Good said,

‘We’re absolutely delighted to be working with Barking Mad. There’s obvious synergy between the two organisations in respect of the dogs but more importantly the ethos of both organisations is closely matched and this is important to ensure a successful partnership. Thank you to everyone for getting involved!"

Barking Mad branches throughout the UK will be continuing to raise money for Dogs for Good to train more desperately needed assistance dogs throughout 2019. Locally, Cathy will be abseiling down the National Lift Tower in Northampton on 18th May, in support of Dogs for Good along with local animal rescue organisation Animals in Need, based in Irchester. Details on how to support these worthy courses can be found on

Barking Mad is part of the Franchise Brands plc group of companies and is the UK’s favourite dog holiday company, as verified by TrustPilot. Contact Barking Mad at to find your dog’s home from home today.

< Back