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Pitching for Pennies off to a flying start

Following the recent announcement of its Pitching for Pennies initiative, staff at Burton-based Russell Roof Tiles have already rallied together to support charities that are close to their hearts.

Russell Roof Tiles announced the Pitching for Pennies initiative at start of the year in order to encourage and reward staff for their fundraising efforts. For the first time, the leading roof tile manufacturer has pledged to match fund the amount of money its staff raises for charity.

Since the announcement, staff at Russell Roof Tiles’ two sites on Nicholson Way and Wetmore Lane in Burton, have been keen to throw their hat in the ring and take on charity challenges, in support of their chosen worthy causes including Macmillan Cancer Support, Cancer Research and the Marine Conservation Society.

Five employees in Russell Roof Tiles’ customer services team will be travelling to Skegness in September for the ‘Great British Beach Clean Up’ and will be removing plastic and rubbish to prevent it being washed in to the sea and becoming harmful to the Marine Wildlife. As part of this, the team hopes to raise £1,000 in support.

One keen fundraiser, Nikki Rowbotham, HR Manager at Russell Roof Tiles, has chosen to have a sweet-free March, by giving up sugar for a whole month. As a self-proclaimed sweet-tooth, Nikki chose to raise as much money as possible for Cancer Research UK. With the support of Pitching for Pennies, she is hoping to raise an excellent £250 for the cause.

She said:

“Cancer is an illness close to my heart as I have seen close family members and friends all affected by the devastating disease, so I was keen to take on a charity challenge in support of Cancer Research UK.

“Pitching for Pennies is an excellent initiative as it gives all the employees a chance to make a difference to charities or causes that the staff feel passionate about. I am glad that I was able to raise so much money for the worthy cause with the support of Russell Roof Tiles.”

Managing Director at Russell Roof Tiles, Andrew Hayward added:

“I am proud to see so many staff show such a passionate interest in the Pitching for Pennies initiative, in order to support causes close to their heart.

“The aim of this initiative is to encourage staff to continue fundraising and it has certainly achieved that already. I am excited to see what the rest of the year holds for fundraising at Russell Roof Tiles.”

Russell Roof Tiles has always been dedicated to supporting local causes, raising an impressive £78,000 for a variety of organisations since 2015. This year, the manufacturer plans to raise even more money through the Pitching for Pennies initiative and charity events including its annual quiz, a golf day and staff offering a monthly salary donation.

For more information on Russell Roof Tiles, please visit www.russellrooftiles.com


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