New 400,000 sq ft factory for award-winning spa supplier

Derby-based spa supplier Superior Spas has broken ground on a brand new 400,000 sq ft factory in China as it pushes ahead with plans to increase its own-brand manufacturing and expand its international presence beyond the UK and Europe.

The new space will be the largest hot tub manufacturing facility in the world.

It will give Superior Spas the capacity to further expand into manufacturing for other hot tub firms.

Coupled with a new distribution centre being constructed in Chesterfield, it will see the East Midlands outfit become one of the largest spa and hot tub firms in the world, at a time when many businesses are struggling to shake off Brexit fears.

Robert Carlin, Managing Director of Superior Spas, said:

“This is a very exciting time for Superior Spas and we are striding forward with confidence as we realise our very ambitious growth plans.

“Having our own state-of-the-art manufacturing facility is a game-changer for the Superior Spas brand and one that will elevate us to an international presence outside of Europe for the first time.

“It will also mean we create more jobs, bring more to the local economy and generate more export and import business.”

The firm expects to create 20 new UK jobs initially, along with hundreds of new roles in China.

Production at the factory will start soon, with Superior Spas products being moved from the current manufacturer to the firm’s own factory over the course of the next 12 months. The firm’s full range of platinum and swim spas will be taken in-house.

Sales Director Gareth Ward said:

“When the brand new Superior Spas factory comes online fully, we’ll be able to stock 900 hot tubs in the UK at any one time as well as keep over 2,000 units in stock in China.

“This means we can explore new business partnerships with the option to extend manufacturing services to other hot tub brands looking for a specialist manufacturer for their own product lines.

“Our clients will have the option to build their own brand of spas in our factory, give us more opportunity to grow our product range and customer base.”

Rob White, Superior Spas’ Head of Marketing, added:

“Having our own manufacturing facility means we can control every aspect of quality and production schedules, reduce costs, create jobs, open up big new markets and give us the opportunity to sell to a worldwide audience from one of the most prosperous regions in the world.”

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