Sky TV expert to share inside tips to local businesses

Local businesses have the opportunity to learn how they can utilise innovative, data led marketing and advertising opportunities on Sky TV at an event being held at Derbyshire County Cricket Club on 1 May 2019.

The event is being hosted by full-service marketing agency Purpose Media and will feature Kelly Diver from Sky TV. Kelly will demonstrate Sky’s new approach to TV advertising which helps businesses of all shapes and sizes benefit from the advertising impact of TV, whilst only paying for the adverts that are actually watched by their target markets.

Commenting on the event Kelly said,

“Most businesses owners may think that Sky TV advertising is beyond their budget. With Sky AdSmart different ads can be shown to different households watching the same programme. This means brands and businesses can advertise on national channels, but only to relevant audiences, whilst also not being charged for adverts that are skipped through. This gives businesses the tools to get to the right people at the right time.”

As part of this event, Purpose Media Account Director Jamie Bourn will provide tips on how businesses can understand their customers better and develop messages that ensure their campaigns work and deliver value for money.

Katrina Starkie, Marketing Director from Purpose Media added,

“AdSmart is just one of many tools available that use technology to get businesses in front of their target audiences. However, it is important to ensure the business is supported to develop a campaign message that will achieve the advertising goals so that money is not wasted on campaigns that haven’t worked.”

This free event will be held from 8.00am until 10am on Wednesday 1st May 2019 at Derby County Cricket Club, including breakfast and networking opportunities. Places are limited and allocated on a first-come, first-served basis.

To register for the event please visit:

Picture Caption - Katrina Starkie

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