Inspiring Business by Sharing Success

Exciting full details of £43m apartment scheme are revealed

Investors behind a £43 million scheme to create nearly 300 homes on a high-profile site in Leicester city centre have today released new images of how the finished development will look.

Way of Life, which is building the 297-apartment complex opposite the Highcross Shopping Centre on Vaughan Way, also revealed the contemporary features that will turn The Wullcomb, as the development will be known, into the coolest place to live in Leicester.

Renters who sign up for properties will enjoy a shared rooftop terrace, with a wood-fired pizza oven, barbecue space and great views over the city. They will be able to host a party in the building’s private dining room, relax in the library or entertain friends in the cinema room or in the welcoming shared living area The Perch.

A place to work as well as relax, the communal areas at the Wullcomb encourage co-working. A space where renters can work collaboratively or individually, they can benefit from fast Wi-Fi, shared equipment and all the essentials needed to get a job done.

Although all apartments will benefit from luxurious private living and dining, the fabulous shared facilities are a key part of Way of Life’s commitment to providing more than just a place for people to live. Instead, The Wullcomb presents an environment where renters can step out of their flats to socialize, engage and enjoy getting to know their neighbours.

The development has been taking shape over the past 18 months and is now nearing completion, with the first apartments likely to be ready for rent by summer 2019. The five, seven, ten and twelve-storey blocks are joined together by a spacious and shared roof terrace. And just a short walk away are Leicester’s main retail areas and thriving nightlife.

The apartments will be a mix of thoughtfully designed studios, one-bed and two-bed accommodation, with rents starting from as little as £595 a month. The development will feature 119 car parking spaces and secure bike storage and will boast a concierge service, on-site maintenance, cleaning and security. Renters also have the choice of furnished or unfurnished apartments.

The ground floor of The Wullcomb offers up an opportunity for local businesses to make use of over 8,000 sq. ft of space that has been set aside for commercial use. A total of four units are available to tenants and will be left as shell and core.

Way of Life is currently working on a similar scheme, The Lansdowne, in Birmingham, which is due for completion in March. The company also operates Bedford Park and Vida House in London. But The Wullcomb is the first venture into the East Midlands.

Managing Director Sowgol Zarinchang explained that Way of Life were investing into the city for the long-term and were keen to become fully integrated into the community.

“We’re not a management platform that offers property, we are dedicated to providing a sense of community that the customer will experience throughout their stay with us.

“We view ourselves as part of the hospitality industry and so our professional customer relationship managers will be on site at all times to help our customers with anything they need.

“Leicester is a city that is vibrant, cultural, and always has something exciting going on. We are keen to partner up with local businesses wherever the opportunity arises and directly impact the community through a cultural programme including health and wellbeing events and cooking demos.

“We also noticed that there was some constraint in the city’s housing supply with nothing quite like the Wullcomb available to people. There was a real gap in the market for our offering and we are excited to not only be providing somewhere to live, but a whole new lifestyle for our customers.”


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